The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
The Secret Ingredient to a Successful Patient Support Program
Reading time: 5 minutes
As the complexities of pharma medications and access to them grows, it’s more important than ever to improve capabilities for adherence and compliance as you build a complete patient experience — all delivered through a scalable, integrated, and centralized patient support program, or PSP. First and foremost, a patient support program is designed to make...
Healthcare
How to Build a Better Pharma Marketing Readiness Strategy
Reading time: 4 minutes
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be...
Healthcare
7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy
Reading time: 7 minutes
As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition...
Healthcare
DNA and CRM: Gene Therapy Chain of Custody Innovation
Reading time: 3 minutes
It may still seem like science fiction of the future, but gene therapy is here and happening right now. What is gene therapy? Created to help manage or prevent diseases, gene therapy may be used to treat patients instead of synthetic drugs or multiple surgeries in the very near future. Currently, researchers are focusing on...
Healthcare
An Introduction to Life Sciences Solutions from Silverline
Reading time: 2 minutes
Several trends have converged to make patient engagement key to the success of Life Sciences companies. Patients increasingly expect to collaborate in their care with the same convenience and choice that they enjoy with other consumer companies. Engaging patients is essential, as reimbursement models shift from service based to value based. Engaged patients achieve better...