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Healthcare & Life Sciences How Can You Best Align Your Pharma Marketing and Sales Teams?
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals...
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Healthcare & Life Sciences Building a 360 Ecosystem of Care: Develop Stronger Consumer Relationships
Building a 360 ecosystem of care is no small undertaking. Once you’ve improved on your past standards and expanded your network of consumers and peers, it’s important to ensure your newfound relationships start and stay strong. Elevated experiences through higher engagement Going to the doctor,...
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Financial Services Axcess Financial Sees 3x Lift in Originations with Marketing Cloud and FSC
Axcess Financial Services, Inc. (“Axcess”), through its subsidiaries, is a family of brands committed to offering financial solutions serving both consumers and retailers. Their success is shown in their growth with 1,000 stores and servicing of over 50 million loans. The company was founded in...
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Healthcare & Life Sciences Building a 360 Ecosystem of Care: Foster Your Network
In our quest to create a true ecosystem of care in the health and life sciences industries, we established the importance of connecting data. But what good is great data when shared in small circles? To really build an ecosystem, we need to make sure data is available to the care teams that need it...
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Financial Services Webinar Recap: How MuleSoft Connects Banks & Loan/Customer Origination
Last week, Silverline hosted Sean Murray, Regional Vice President, East at MuleSoft in conversations about integration in digital transformation as a part of our WFH series. Joined by Silverliners Gean Martinez, Jill Harrison, and myself — the group focused on the importance of keeping people (both...
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Salesforce Platform How to Better Connect Your Sales Pipeline to Your Sales Process
At any given time, a salesperson somewhere is probably talking about trying to grow their pipeline. Why? Because a sales pipeline represents the total dollar value of potential deals that could result in revenue for the business. This number, in turn, helps salespeople and sales managers understand...
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Provider Building a 360 Ecosystem of Care: Connecting Data, Gaining Insights
There’s a lot of talk these days about customer 360, and focusing on all the aspects of customer care in healthcare and life sciences. This is such an important step forward in improving the industry — but what if there were more? What if instead of just the consumer, it was an entire 360...
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Healthcare & Life Sciences Scalable Covid-19 Solution for Caliburn-Comprehensive Health Services
Founded in 1975, Comprehensive Health Services (Caliburn-CHS), a Caliburn Company, is one of the nation’s largest and most experienced providers of workforce medical services. They partner with commercial companies and the U.S. government to implement and manage cost-effective, flexible, and...
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Financial Services Webinar Recap: How to Improve Customer Acquisition & Onboarding
Reducing the costs of customer acquisition and proving the ROI of marketing efforts are two of the most commonly cited marketing priorities among companies. But how do you drive one-on-one engagement while having the ability to pivot and address changing (and growing) digital needs? Silverline...
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Financial Services Improving Your Salesforce Security & Compliance in the COVID-19 Era
We have been hard at work over the last six weeks helping our clients make the transition to remote work — and sharing all the ways we’ve built our company culture to empower remote operations. So many of our financial institutions have experienced mandatory shelter-in-place orders, branch...
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Financial Services Lake City Bank Gains a Solution at Scale with FSC and nCino
Based in Indiana, Lake City Bank operates 50 branches and manages almost $5B in assets. As their business grew, they also outgrew the capabilities of their legacy operating system and used up every possible user-defined field available in their sales management solution. They had essentially maxed...
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Provider Implementing Salesforce Care Response: How Truman Medical Centers Address Covid-19 Needs
Last month, Salesforce announced that they would be giving away Health Cloud for free with a Care Response trial to help Healthcare organizations rapidly adapt to COVID-19. Here at Silverline, we quickly developed a solution to help out those in the healthcare industry being inundated with patient...
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