CRM for Life Sciences
A connected patient journey means better outcomes for all.
Life Sciences is a complex and ever-changing industry that requires partners with industry experience who understand the ecosystem, challenges, and regulatory environment that our clients face everyday. I’ve been in their seat. It’s not an easy role. Our industry knowledge paired with our vast group of technical experts, all running on the leading Salesforce technologies, help our clients achieve their engagement goals.Mike Knapp Director, Life Sciences
CRM for Life Sciences supports a truly connected patient journey
The relationship between patients, providers, specialty pharmacy, and payers is evolving to ensure personalized, end-to-end engagement. Life Sciences companies need to be able to deliver the right outcomes at the right times, with the same level of customer experience they have come to expect from non-life science, tech-savvy B2C giants. In order to keep up with changing expectations, the outcomes of implementing a Life Sciences CRM need to support more than just relationship management.
Several trends have converged to make patient engagement key to the success of Life Sciences companies. Patients increasingly expect to collaborate in their care with the same convenience and choice that they enjoy with other consumer companies. Engaging patients is essential, as reimbursement models shift from service based to value based. Engaged patients achieve better outcomes, and this requires transparency and the free flow of information between stakeholders across the patient journey. Only those companies that embrace new technology and the right kinds of Life Sciences CRM solutions to create efficiencies, focus, and improved ROI will excel.
The case for Patient centricity Why Salesforce CRM for Life Sciences?
The healthcare industry is challenged with meeting the needs of an aging population with chronic conditions and larger populations of people requiring long-term care — and doing so with fewer resources. Life Sciences companies must now account for a more diverse set of stakeholders in addition to the patient, including caregivers, advocacy groups, and payers. To do this successfully companies must harness and derive insights from several fragmented sets of data in order to:
Facilitate close collaboration across several internal and external stakeholders.
Deliver data transparently, with accuracy, in the right context, and in a timely manner.
Reach patients and consumers, thereby providing remote care and DIY diagnostics.
Be proactive and timely in their interventions to enable positive outcomes and disease prevention.
Success with Silverline and the Salesforce Platform
The Salesforce Platform along with a robust CRM strategy will enable companies to react to these major trends and to be successful. At Silverline, our mission in Life Sciences is to empower innovative companies to put patients at the center of their treatment. These are our particular strengths and focus:
Salesforce Platform. Our sole platform focus is Salesforce and we ensure continued alignment to roadmap and technical, functional, operational, and clinical healthcare expertise.
Healthcare Industry. While we have a dedicated Life Sciences practice to support you from start to finish, we know that our expertise needs to expand beyond just one industry in order to truly deliver a connected experience.
We’re focused on different sectors of the Life Sciences industry
Including Medical Devices, Biotech and Pharma, and growth areas such as fertility, specialty pharmacy, over-the-counter medicine, and more. One thing remains constant across all areas of Life Sciences: it’s time to deliver with intention, improve the patient experience, and effectively collaborate with key stakeholders.
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Medical Devices
Companies in the Medical Devices space improve patients’ lives with instrumentation and devices designed to diagnose, prevent, monitor, treat or alleviate disease, or compensate for injury or disability.
Whether you’re uniquely concerned with ROI measurement or analytics of marketing spend, or you’re tasked with making strides toward precision medicine, we can support your needs by device, customer, and development lifecycle.
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Biotech and Pharma
We understand your goal is to bring innovative medicines to the market to help people live longer, healthier, and happier lives while providing a meaningful return to your organization. See how we help Biotech and Pharma companies thrive in a highly regulated, complex ecosystem.
Oncology-Immunology Startup
Through gene therapy, a biotech startup planned to empower patients' own immune systems to combat cancer by re-engineering patient’s T-Cells. With solutions created for such specialized needs and highly sensitive genetic materials, this client knew they needed to take the utmost precautions to meet compliance and security measures and FDA chain of custody standards. They wanted to ensure, given the sensitivity of their line of business, that technology did not get in the way of curing cancer.
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