Salesforce Life Sciences Cloud
A connected patient journey means better outcomes for all.
The relationship between patients, providers, specialty pharmacies, and payers is evolving to ensure personalized, end-to-end engagement.
Life Sciences Cloud supports a truly connected patient journey.
Patients increasingly expect to collaborate in their care with the same convenience and choice that they enjoy with other consumer companies.
Engaging patients is essential, as reimbursement models shift from service-based to value-based. Engaged patients achieve better outcomes, and this requires transparency and the free flow of information between stakeholders across the patient journey. Only those companies that embrace new technology and the right kinds of life sciences solutions to create efficiencies, focus, and improved ROI will excel.
Why Salesforce Life Sciences Cloud?
Life sciences companies must now account for a more diverse set of stakeholders in addition to the patient, including caregivers, advocacy groups, and payers. To do this successfully, companies must harness and derive insights from several fragmented sets of data in order to:
Facilitate close collaboration across several internal and external stakeholders.
Deliver data transparently, with accuracy, in the right context, and in a timely manner.
Reach patients and consumers, thereby providing remote care and DIY diagnostics.
Be proactive and timely in their interventions to enable positive outcomes and disease prevention.
We’re focused on different sectors of the Life Sciences industry
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Medical Devices
Companies in the Medical Devices space improve patients’ lives with instrumentation and devices designed to diagnose, prevent, monitor, treat or alleviate disease, or compensate for injury or disability.
Whether you’re uniquely concerned with ROI measurement or analytics of marketing spend, or you’re tasked with making strides toward precision medicine, we can support your needs by device, customer, and development lifecycle.
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Biotech & Pharma
We understand your goal is to bring innovative medicines to the market to help people live longer, healthier, and happier lives while providing a meaningful return to your organization. See how we help Biotech & Pharma companies thrive in a highly regulated, complex ecosystem.
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Life Sciences Cloud Features
To benefit from these stakeholder relationships in ways that are suited to your unique needs, we focus on Life Sciences Cloud solutions that help with the following:
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As acquisitions of companies or molecules continue to grow, along with increased collaboration with stakeholder partners, there is a greater need for health information systems to work together within and across organizational boundaries in order to advance the effective delivery of healthcare for individuals. Externally, this includes pharmacies and insurers. Internally, it refers to legacy systems and multiple data sources (i.e., ERP systems) needed to be effective.
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Patients demand and expect a more personalized experience with their treatments — and with the Salesforce platform, engaging patients with a 360-degree view is easy. We work with you to determine the desired customer experience and build corresponding journeys that can be automated and flexible. The results are an empowered and adherent patient.
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You need to be able to understand and demonstrate synergistic ROI of marketing channel efforts, as well as measure the effectiveness of patient engagement initiatives — all in order to provide a personalized customer experience and justify marketing spend. Salesforce provides analytic tools and dashboards to help you know in real time the effectiveness of your marketing and engagement activities.
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The importance of FDA/FTC/HIPAA compliance can’t be overstated; we know this is the biggest litmus test of any new digital intervention. We can address your concerns with working within strict privacy and compliance laws, and Salesforce technologies already have certified pre-built safeguards functionality in place.
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Marketers and sales ops are looking for new ways to ensure their efforts are connected and personalized to provide the right information at the right time to HCPs across both traditional and non-traditional sales channels. With a strategically customized Marketing Cloud instance, a 360-degree view of the HCP interaction history and preferences will allow marketers and salespeople alike to create better experiences leading to better relationships with the HCPs.
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Trial management outsourcing, more aggressive patient recruitment tactics, and a desire to enroll and monitor patients remotely continue to grow. We understand that data integrity, protocol alignment, and patient privacy are critical to any clinical trial. Using a CRM like Salesforce that provides a dashboard as well as total data connections allows for faster analysis and clean data.
Why choose Mphasis Silverline?
We empower innovative life sciences companies to put patients at the center of their treatment. We can help you identify and cement your place in the holistic patient experience as well as integration and data sharing with those stakeholders.
Our central platform focus is Salesforce and we ensure continued alignment to roadmap and technical, functional, operational, and clinical healthcare expertise. We have a dedicated Life Sciences practice to support you from start to finish, but we also know that our expertise needs to expand beyond just one industry in order to truly deliver a connected experience.
