A Beginner’s Guide to Agentforce Contact Center
In the past, delivering a modern customer service experience meant stitching together multiple applications and tools: CRM, telephony, AI assistants, automation, knowledge, and...
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Blog
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Healthcare & Life Sciences Azurity Pharmaceuticals Implements Salesforce to Drive International Growth
Mphasis Silverline’s CEO, Suresh Subbiah, and Senior Director, Sreeram Chakrapani, joined Ali Sharif, Global VP of CX Strategy & Digital Transformation at Azurity Pharmaceuticals, to discuss the evolving landscape of...
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Silverline News Keith Bourne Joins Mphasis Silverline as GTM Leader for EMEA
Mphasis Silverline is excited to welcome Keith Bourne as GTM Leader for EMEA. In his role at Mphasis Silverline, Keith will define and drive regional growth strategy through a combination of strategic planning and hands-on...
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Media & Entertainment Expanding Retail Media Capabilities with Media Cloud and Placements.io
This U.S. home improvement company (“The Company”) serves millions of customers a week. Its retail media network runs in-store and online advertising with a variety of companies to drive product sales, ranging from aisle...
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Life Sciences Innovating Pharma and Medtech with Salesforce Life Sciences Cloud
The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful...
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Banking U.S. Community Bank Expands Marketing Capabilities with Marketing Cloud and Data Cloud
This U.S. Community Bank (“The Bank”) is a financial institution serving more than 100 communities. They are continually investing in digital tools and services to meet shifting customer expectations. Its network of more than...
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Healthcare & Life Sciences Team Schedule Visibility for Tracking Medical Device Procedures
Learn how this medical device organization took a product need to Silverline and created new possibilities for all CalendarAnything users.
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Media & Entertainment Mphasis Silverline and Placements.io Partner to Automate Digital Media Workflows
As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps...
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Insurance 5 Pressures Facing Auto Insurance Companies (+ How to Deal with Them)
The cost of claims across insurance sectors have been dropping over the past few years, with automation and technology reducing the cost of claims as much as 30%. At the same time though, there’s a host of pressures on auto...
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Salesforce Platform How Salesforce’s Informatica Acquisition Enhances AI and Data
Last month, Salesforce announced the acquisition of Informatica in an $8 billion deal. In the official statement, Marc Benioff, Chair and CEO of Salesforce, said: “This combination brings together Salesforce’s Einstein and...
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Investment Banking 5 Trends Shaping the Future of Investment Banking Today
What made the difference between success and failure in the last year? 2020 changed everything. Finance was no different. Dealmaking in 2020 split into two parts: the first half cratered at $971bn, with a 6.6% year-on-year...
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Silverline News Aman Gulyani Joins Mphasis Silverline as GTM Leader for Insurance
Mphasis Silverline is excited to welcome Aman Gulyani as the Global GTM Lead for Insurance. Aman brings over 25 years of leadership experience in delivering complex technology and business transformation programs. For the past...
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Media & Entertainment How the AdFund Accelerator Streamlines Media Campaign Funding
With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our...
