-
Media & Entertainment 3 Strategies to Personalize Subscription Lifecycle Management
“Your Netflix account is for you and the people you live with—your household.” That’s the message that Netflix shared in May as it cracked down on password sharing. Millions of viewers groaned in response as their days of scrounging off family and friends came to an end. But despite industry...
-
Managed Services Transforming Your Company: 6 Digital Transformation Must-Haves
The race to stay ahead of the curve intensifies in the rapidly-evolving business landscape as C-suite executives seek ways to gain resilience and competitive advantage. Forbes’ CxO Growth Survey 3.0 examined how global leaders prioritize digital transformation to remain competitive. This...
-
Media & Entertainment Harnessing the Power of Salesforce Data Cloud for Marketing
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization....
-
Insurance 7 Salesforce Features Empowering Insurance and Underwriting
In the fast-paced world of insurance, staying ahead of the curve is crucial. Salesforce, a leader in customer relationship management (CRM) platforms, has introduced several game-changing features in 2023 to enhance insurance and underwriting claims processes. These cutting-edge tools leverage...
-
Financial Services How Plaid Helps Customers Securely Connect Financial Accounts
According to Plaid’s third annual Fintech Effect report, consumers rank convenience (54%) and security (38%) as the top factors impacting their decision to adopt a new fintech app. Consumers feel more secure when a fintech app asks them to verify their identity (70%) and prefer them over apps...
-
Financial Services How OwnBackup for Salesforce Maximizes Data Protection
Silverline is always searching for ways to optimize our financial services clients’ Salesforce journey. One of the ways we do this is by partnering with leading companies that provide highly specific fintech solutions that augment Salesforce’s functionality. Silverline’s partnership with...
-
Banking Monit and Salesforce: Helping Banks and Businesses Grow Together
According to a survey by Monit of SMB owners, the recent turmoil in the banking sector has influenced how they manage their bank accounts. The survey found that 90% of owners relooked at how they manage their deposits, with 38% opening and funding accounts at new institutions. Chances are that your...
-
Insurance 7 Key Areas to Leverage AI in Insurance Solutions
Between World Tour NYC ‘23 and CNX23 in Chicago, the announcements of Salesforce AI have been a major buzz around the ecosystem. Learning how to apply it to your industry is important due to its transformative potential and numerous benefits. Since I’ve been focusing on the insurance industry for...
-
Provider Improving Population Health Management in Rural Communities
Structured and comprehensive patient population health management, coupled with access to healthcare and wellness services, are tantamount to achieving and maintaining good health. For populations outside the fray of large urban centers, obtaining these things can be a daunting challenge. Rural and...
-
Wealth Enhance Wealth Management Client Services with Service Cloud
Wealth management requires high-touch white glove service to keep investors, their families, and their corporate interests in mind. As wealth management firms invest in technology-enabled solutions to help grow and scale their AUM, a great CRM tool should be at the top of their priority list. ...
-
Banking How Financial Institutions Can Leverage Salesforce CRM Analytics
A Salesforce survey of senior financial services executives asked how their advisors use customer data to inform their interactions. The report showed that 54% of executives reported data is used only to personalize customer interactions, and only 30% indicated that advisors used the data to...
-
Salesforce Platform Einstein GPT Empowers Enterprises with Trusted Generative AI
Trust and generative AI are often met with a skeptical reaction. Trust is lacking, and new Salesforce research found that 73% of employees believe generative AI introduces new security risks, and nearly 60% of those who plan to use the technology don’t know how to keep data secure. AI Cloud is...
Back to The Mphasis Silverline Blog