The Silverline Blog
Industry insights, Salesforce news, and more
Salesforce Platform
Managed Services: Going Beyond Staff Augmentation
Reading time: 3 minutes
Still thinking about managed services after our last post? You’re in luck! We know your full-time job consumes enough of your day, let alone trying to stay up to date with all of the requests coming from users, or staying on top of all the latest and greatest capabilities and improvements. You want more help...
Salesforce Platform
Using Asynchronous Apex Automations To Bypass CPU Time Limits
Reading time: 5 minutes
Apex is great for building out complex automations that would be difficult or impossible to do with declarative automations such as Flows or Process Builders. Among these are complex asynchronous automations including Queueable, Batch, and Schedulable Apex. Using asynchronous automations is increasingly important as the business processes and automations that power them become more complex....
Salesforce Platform
Managed Services: What Is It and Why Do You Want It?
Reading time: 3 minutes
With adaptive technology and personalized solutions becoming the norm across all manner of businesses, it’s important to stay ahead of trends. As a platform, Salesforce is continually evolving — but your business only reaps the benefits if it can keep up with innovations to the platform. As your business grows and evolves, your Salesforce instance...
Media & Entertainment
Salesforce and Gaming: A Powerful Team-Up
Reading time: 3 minutes
U.S. consumer spending on video game products totalled $56.6 billion in 2022 with no signs of slowing down. The uptick can be attributed to AI and virtual reality gaming innovations, as well as media companies like Netflix expanding into the gaming industry. Perhaps one of the most significant impacts on the popularity of gaming is...
Media & Entertainment
Transforming a4’s Ad Sales Budgeting Process
Reading time: 4 minutes
A4, a division of Altice News & Advertising, provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and advertising clients. a4’s coverage offers over 80 million authenticated U.S. household IP addresses and 15 million households with viewership data collected across 210 Designated Market Areas (DMAs), including the Optimum markets that span nationwide. The...
Banking
6 Tips to Survive Slowing Loan Growth with Marketing Cloud
Reading time: 4 minutes
Look at how someone is caring for their house plants, and you’ll soon know if they’re a green thumb growing a blossoming lily or if that once leafy fern is in its dying days. Like a house plant, your banking and lending customers must be cultivated to flourish. Especially now with loan growth drooping as...
Media & Entertainment
How Salesforce Streamlines Production Operations
Reading time: 4 minutes
M&M’s (WARNING: ABSOLUTELY NO BROWN ONES) That detail was part of the concert rider for Van Halen’s 1982 world tour. The request to remove all the brown M&Ms seems ridiculous and is just one more story about the legendary demands made by celebrities. But lead singer David Lee Roth later explained in an interview that...
Insurance
Top Insurance Highlights from the Salesforce Spring ’23 Release
Reading time: 7 minutes
The Salesforce Financial Services Cloud Spring ’23 release is coming out in a few weeks. We’re excited to see that many of the new capabilities offer solutions for the technology goals that insurance companies are looking to achieve, including: Digitizing the recruiting and interview process to create a unified experience that flows from the first...
Asset Management
How Digital Process Automation is Driving Asset Management Success
Reading time: 3 minutes
The financial services industry has experienced some severe market volatility in the past few years, and this unpredictability and instability has severely disrupted all aspects of asset management, from private equity and venture capital to real estate and REITs. Asset management organizations are taking a digital-first approach to stay competitive in this challenging market. They...
Insurance
Insurance Industry Trends 2023: Talent Shortages and Climate Change
Reading time: 4 minutes
In the first part of our look at 2023 insurance trends, we covered how inflation and interest rates are impacting insurance. Now we turn to other trends we are seeing around talent shortages and climate change. We’ll also take a closer look at industry-specific issues, such as insurtech and producer consolidation, and share how Salesforce...