2026 Salesforce Trends Enhancing Engagement in Healthcare
2025 was a rollercoaster year for the healthcare & life sciences industry, and major shifts in the regulatory environment will have a direct impact on healthcare delivery for...
Read moreThe Mphasis Silverline
Blog
-
Media & Entertainment 4 Advertising Metrics Every Advertiser Should Focus On
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was...
-
Healthcare & Life Sciences How Salesforce Improves 4 Key Member Services Interactions
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity....
-
Financial Services Why Data Storytelling is Shaping the Future of Financial Services
The way financial services firms have traditionally targeted and sold to their customers looks… pretty similar to today. After decades of email introductions, we have so much more technology available to help us target better,...
-
Life at Silverline How the Silverline Olympics Brought International Teams Together
The Olympics is all about bringing the international community together and working as a team to achieve success, making it the perfect inspiration for Silverline’s end-of-the-year team-building event with employees across the...
-
Media & Entertainment 3 Ways to Simplify the Complexity of Cross-Channel Ad Sales
The modern-day advertising experience is enormously fragmented for both media companies and advertisers. Media companies engage consumers across channels like streaming services, TV, radio, out-of-home, digital, mobile, social...
-
Life at Silverline 4 Ways to Effectively Work with Offshore Teams
One of the main features of Salesforce is its ability to break down silos and bring teams and information together towards a greater goal. This mentality of coming together as one is exactly what Silverliners around the world...
-
Media & Entertainment Silverline Announces Mediaocean Integration for Salesforce Media Cloud
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today its new Mediaocean integration for Salesforce Media Cloud. Mediaocean’s certified integration for...
-
Insurance Webinar Recap: Transforming your claims experience with Vlocity
Last week, we had the pleasure of chatting with Phil Ostberg from Salesforce Industries. Phil is the Senior Product Manager overseeing Vlocity Claims functionality and we discussed the power of combining FSC Insurance and...
-
Healthcare & Life Sciences Why Member Services is the Key to Your Payer Strategy
On an episode of Curb Your Enthusiasm, the self-deprecating Larry David said, “You’re nothing without your health. Some people are nothing even with their health. I fall in that category, sometimes.” For many of your...
-
Banking Managing Relationships with nCino Pricing and Profitability
When it comes to hitting profitability targets, it’s important to understand that relationship profitability is just as important as loan profitability. You might issue an unprofitable loan to keep a profitable relationship...
-
Media & Entertainment How 3 Media Companies Used Salesforce to Transform Their Operations
Many media organizations have an ongoing struggle to keep up with the fast pace of industry change, whether they are adapting to multiple channels or adjusting to a new toolbox of advertising options. They are stuck with...
-
Healthcare & Life Sciences 3 Health Insurance Technology Trends for 2022 and Beyond
Your members expect more of you than ever. They’re looking for a streamlined shopping experience, guidance when it comes to enrolling into the right plan, and that you’ll meet them where they are — not the other way around. ...
