The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 4 minutes
Scrolling through the Salesforce AppExchange can feel a lot like entering one of those wholesale clubs. There are many enticing selections to browse with the underlying promise of making your life better. The Salesforce AppExchange is the marketplace for Salesforce integrations with thousands of prebuilt, customizable apps for every role, use case, and industry. It’s...
Reading time: 3 minutes
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is for Silverline’s media clients to get more value from leveraging Salesforce and Slack together. We often see media...
Reading time: 2 minutes
As digital transformation continues to accelerate, companies are looking for solutions to help them boost productivity, improve connection and collaboration, and automate work in a digital-first world. Every company, small and large, can benefit from a digital platform that breaks silos to connect people, tools and customers — what we call a digital HQ. But...
Reading time: 4 minutes
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing tends to turn up in all their interactions with you, like getting a Cheetos hoodie...
Reading time: 4 minutes
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the role of the sales and...
Reading time: 6 minutes
Have you tried Burbn? No, we’re not offering you a cocktail. We’re referring to the first prototype of Instagram. It was a web app called Burbn, and the name was inspired by the founder’s love of whiskeys and bourbons. Burbn evolved into one of the hottest apps, and when Instagram was launched on October 6,...
Reading time: 2 minutes
A leader in identity, customer data management, and the ethical use of data, Acxiom helps brands understand their customers in order to create better customer experiences and deliver business growth. For over 50 years, Acxiom has helped the world’s biggest brands make sense of fragmented data and changing technologies in a dynamic marketing ecosystem. With...
Reading time: 4 minutes
The Great Resignation. The Jobpocalyse. Whatever you want to refer to it as, the issue boils down to companies struggling to attract and retain talent. During the pandemic, knowledge workers got a glimpse of what life is like fitting work around their lives instead of vice versa. Many liked what they saw in a remote...
Reading time: 4 minutes
CalendarAnything is more than just a calendar. The #1 Salesforce Calendar App lets you view your business at a high level or get into the details — all on one screen. CalendarAnything is entirely customizable for your organization’s needs, whether you’re managing a team of two or coordinating hundreds. And now, Silverline has taken the...
Reading time: 3 minutes
GreenState Credit Union is a member-owned financial cooperative. Organized in 1938, GreenState has grown to be Iowa’s largest credit union and one of the top financial institutions in the United States for returning profits to members in the form of better rates and lower fees. GreenState serves over 370,000 members with 30 office locations. Membership...