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Travel & Hospitality How Travel ChatBots are Elevating Customer Service
Organizations across the travel & hospitality industries have traditionally relied on classic and familiar communication channels, like email and phone calls, to engage with customers. With travel volumes surging...
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Travel & Hospitality Mphasis Silverline Announces the Launch of Travel and Hospitality Practice
Mphasis Silverline is delighted to announce the expansion of its services to the travel, transportation, and hospitality sector. With the recent acquisition, both companies are now proactively joining forces to capitalize on...
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Healthcare & Life Sciences 5 Strategies to Reduce Operational Costs in Healthcare
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that...
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Insurance Expert Tips for Successful Insurance Digital Transformation
When it comes to digital maturity, 67% of insurance companies are still stuck at the traditional level according to Forrester’s Future Fit Survey. They aren’t taking advantage of technology to connect their siloed systems and...
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Banking How to Prevent Bank Fraud with Salesforce and Alloy
Fraud continues to plague financial institutions. According to the Alloy State of Fraud Benchmark Report, a massive 91% of financial institutions across all sizes and segments reported increased fraud rates. Almost...
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Media & Entertainment Media Catalyst Accelerates Ad Sales Planning and Forecasting
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and...
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Financial Services Salesforce Announces Marketing Cloud Growth to Empower SMBs
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud...
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Provider Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving...
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Healthcare & Life Sciences How Salesforce Overcomes the Google Analytics HIPAA Hurdle
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with...
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Salesforce Platform 12 New Year’s Resolutions for Salesforce Users
As the new year unfolds, Salesforce users are setting resolutions to propel their skills, amplify efficiency, and elevate their contributions to their organizations. I sat down to think of all the major themes in the past year...
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Capital Markets The Impact of AI in Capital Markets and Asset Management
Everywhere you turn these days, AI and machine learning are top of mind for firms looking to leverage technology to get ahead. While many industries are taking great strides to profit from the AI buzz by applying these...
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Salesforce Platform 7 Salesforce Data Cloud Best Practices
Let’s pretend we’re a contestant on Jeopardy!, and the answer is: This software company was Data Cloud customer zero, giving it access to 1.2 billion customer records. The question: What is Salesforce? Before becoming the...
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