-
Data and Integrations Data Strategy in a Post-Cookies World: An Unexpected Turn
In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer plans to eliminate third-party tracking cookies from its Chrome web...
-
Salesforce Platform Silverline India Transforms Enabling Leadership’s Processes and Systems
Enabling Leadership (EL) is a Global Non-Profit Organization that runs programs using music, football, and Lego to enable children to have experiences and opportunities to learn leadership and life skills first hand. EL relied on a very basic system of tracking donor leads (individual and...
-
Banking Understanding Salesforce Data Cleansing and Governance
In today’s rapidly evolving financial landscape, data is the lifeblood that fuels decision-making, drives innovation, and fosters customer trust. Financial institutions, ranging from banks and credit unions to insurance companies and investment firms, are entrusted with vast amounts of...
-
Travel & Hospitality How Travel ChatBots are Elevating Customer Service
Organizations across the travel & hospitality industries have traditionally relied on classic and familiar communication channels, like email and phone calls, to engage with customers. With travel volumes surging post-pandemic, most have seen a dramatic increase in these time-consuming...
-
Travel & Hospitality Mphasis Silverline Announces the Launch of Travel and Hospitality Practice
Mphasis Silverline is delighted to announce the expansion of its services to the travel, transportation, and hospitality sector. With the recent acquisition, both companies are now proactively joining forces to capitalize on Mphasis’ deep industry expertise servicing organizations for more than 20...
-
Healthcare & Life Sciences 5 Strategies to Reduce Operational Costs in Healthcare
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all...
-
Insurance Expert Tips for Successful Insurance Digital Transformation
When it comes to digital maturity, 67% of insurance companies are still stuck at the traditional level according to Forrester’s Future Fit Survey. They aren’t taking advantage of technology to connect their siloed systems and automate their manual processes, making it difficult to meet customer...
-
Banking How to Prevent Bank Fraud with Salesforce and Alloy
Fraud continues to plague financial institutions. According to the Alloy State of Fraud Benchmark Report, a massive 91% of financial institutions across all sizes and segments reported increased fraud rates. Almost three-quarters of financial institutions lost over $500K to fraud in the past year....
-
Media & Entertainment Media Catalyst Accelerates Ad Sales Planning and Forecasting
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and is often put off until the end of a deal cycle. This leads to an...
-
Financial Services Salesforce Announces Marketing Cloud Growth to Empower SMBs
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud built on the Einstein 1 platform, enabling marketers to reach customers...
-
Provider Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving marketing, IT, and clinical teams. These teams should work together to...
-
Healthcare & Life Sciences How Salesforce Overcomes the Google Analytics HIPAA Hurdle
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with the 1996 law concerning third-party trackers. These technologies, such...
Back to The Mphasis Silverline Blog