Healthcare Digital Front Door
Digital transformation is the norm, not the differentiator.
The digital front door meets growing consumer demand for seamless, easy healthcare experiences — mirroring the convenience they expect in daily life.
Healthcare goes mobile
Providers, payers, and life sciences organizations must adopt technology to meet these expectations for patients and employees alike.
The key to digital transformation? Mobile. Mphasis Silverline helps healthcare clients create self-service, mobile, or digital experiences, focusing on UI/UX, data, and process improvement.
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Patients want digital, self-service, and virtual care to maximize efficiency — no more trekking to the doctor’s office for minor issues. They expect:
- One digital access point for services
- Fewer barriers to care
- Self-service tools and fast access to information
- Timely updates and proactive communication
- Personalized care across their journey
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Providers want to focus on value over volume, but without the right tools, that’s hard. They need easy access to accurate, timely patient data. Like patients, providers also want self-service, mobility, and agility to deliver high-quality care anytime, anywhere.
A digital front door strategy with Salesforce can:
- Extend care beyond facilities
- Increase patient flexibility and convenience
- Automate tasks to save time
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Payers are evolving from insurance to services, requiring new tools and experiences for members. With a digital front door, they can deliver self-service, real-time updates, and proactive wellness. Salesforce’s tools help manage these responsibilities and improve member access to in-network providers, estimated costs, claims, and services beyond insurance.
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Patients expect personalized experiences across the treatment journey, aligned to their communication preferences. For patients, life sciences companies must:
- Create multiple, consent-based communication channels
- Personalize and tailor content based on patient behavior
- Offer accessible, multi-channel support programs
- Be a trusted partner in guiding patients back to their physicians and closing the loop with providers.
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Life sciences companies — from pharma and biotech to medical device manufacturers — must balance their roles as both information providers and product suppliers while supporting the critical provider-patient relationship.
For providers, life sciences companies should:
- Offer FDA-approved treatment insights and clinical data
- Provide medical resources for questions and adverse events
- Coordinate digital and in-person outreach
- Simplify patient support and prior authorization processes
