Salesforce for Payers

Seamless, easy-to-navigate experiences powered by cutting-edge technology boost member satisfaction, retention, and brand loyalty.

With solutions built on Salesforce technologies, Mphasis Silverline enables six key capabilities for health insurance organizations.

• Attract

  Attract new groups and individuals to a payer’s suite of products through targeted marketing campaigns. Mphasis Silverline helps payers deliver tailored messages to the right audience across the right channels, creating a seamless experience for members, group administrators, and business development teams.

• Acquire

  Streamline product selection and enrollment with Mphasis Silverline, helping new customers find the best-fit plans. Support brokers, business developers, and underwriters with a smooth enrollment process, and retain customers through an efficient renewal process.

• Administer

  Respond to evolving member and group needs throughout a plan’s life. Mphasis Silverline helps payers manage plan features like billing and adapt to member changes. With Salesforce, insurance data is unified for Grievances and Appeals teams to resolve disputes effectively.

• Care Management

  Take an active role in member health with care management tools that foster strong payer-member relationships. Our Salesforce implementations help identify care gaps, build maintenance programs, and monitor adherence—creating personalized health journeys that improve outcomes and support members in managing their conditions.

• Intelligent Insights

  Manage every area of the business with intelligent insights all in one place. Make data-driven decisions by looking at new and existing market opportunities, addressing gaps in care when creating care management plans, or identifying key utilization trends.

• 360-Degree View

  See exactly what’s happening with members, from the very beginning of their relationship with the payer. Mphasis Silverline provides payers with the tools necessary to assist the Member Services team with any inquiry by members, group administrators, or providers.