Marketing Cloud for Healthcare & Life Sciences
Mphasis Silverline helps healthcare & life sciences companies provide a best-in-class engagement system for patients, payers, and providers
Focusing on clinical outcomes to drive lifetime value, loyalty, and patient experiences.
Today’s healthcare marketers face challenges like inadequate technology, siloed data, and disjointed teams.
Salesforce Marketing Cloud can help by using unified data to deliver personalized experiences across channels. Marketing Cloud identifies patients and prospects and uses that data to provide personalization and intelligence that engages them throughout the conversion funnel — ultimately providing a lifetime value of care. Our team of healthcare professionals has decades of experience, understands these issues, and can help you meet patient demands while improving care and driving loyalty.
Marketing Cloud Solutions for Healthcare & Life SciencesDeliver personalized, relevant, and timely patient experiences with:
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Marketing Cloud Personalization
Help patients and prospects make better choices with their healthcare by promoting relevant services across channels like web, email, and mobile in real-time with offers specifically for them.
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Data Cloud for Marketing
Improve decision-making, save time, and lower costs by understanding your customer at any moment through AI-powered intelligence and analytics.
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Marketing Cloud Intelligence
Optimize spend and customer engagement by connecting all your marketing data, media investments, and KPIs.
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Marketing Cloud Engagement
Build comprehensive journeys throughout the customer lifecycle, and gain powerful analytics to improve campaigns over time.
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A customized multi-channel solution to better serve patients and staff.
CareMount Medical wanted a single source of truth — a solution that would streamline their processes, save both patients and staff valuable time, and simplify the patient journey. Mphasis Silverline helped CareMount implement Marketing Cloud to help improve their patient experience and increase the operational efficiency for their team with a multichannel, personalized solution. Marketing Cloud helped communicate follow-up care reminders, preventative care outreach, and referrals.
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Marketing Cloud Roadmap
Our Seed-to-Growth Approach builds a scalable foundation, optimizes your current technology, guides future needs, and supports your entire journey to deliver measurable ROI and lasting value.
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Building a future-proof design for easy, quick access to data across channels is crucial; if not done right, it can complicate later transitions.
Key points:
- Data model
- Data movement
- Privacy strategy
- Segmentation strategy
- Evergreen journeys
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A strong foundation enables you to expand channels and data, allowing for broader personalization and the use of AI to optimize campaigns at scale.
Key points:
- Cross-platform personalization
- Cross-channel journeys
- Mobile marketing
- Increased marketing attribution
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This final stage is evergreen as you will always be adjusting to keep up with moving preferences. In this stage, all data is moving freely from all channels, and you are using AI to make real-time adjustments to campaigns at scale. Data should be more transparent at this point, allowing you to optimize for customer preferences to push your ROI even further.
Key points:
- Empowerment
- Ancillary channels
- AI real-time optimized campaigns
- Transparent funnel
Why choose Mphasis Silverline?
Mphasis Silverline helps healthcare & life sciences companies leverage their clinical, operational, marketing and third-party data to help you create a complete 360 view of your patients/members. We do this by automating processes, implementing critical tools like Salesforce Marketing Cloud, and connecting with your other core systems, so you can act faster and more intelligently.
At a glance, we provide:
- Experience across Marketing Cloud suite of products
- Unmatched industry expertise
- Cross-cloud experts
- World-class marketing team creation
- Time to value acceleration
