-
Insurance Drive Digital Transformation with Salesforce Insurance Policy Administration
The pandemic has been a huge disruption in everyone’s life, so it should come as no surprise that the pandemic was a massive disruptor in the insurance industry. Agents could not hold face-to-face meetings with prospective...
-
Media & Entertainment Why Ad Sales Strategy is Undergoing a Massive Transformation
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us...
-
Salesforce 6 Innovative Ways to Transform Work with Slack’s Partner Ecosystem
The easiest way to maximize business outcomes with Slack? Tap into the expertise and apps across the Slack partner ecosystem. At Dreamforce 2022, the sessions were rife with stories about the fresh ways Slack partners and...
-
Media & Entertainment Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the...
-
Media & Entertainment Empower Your Clients with a Media Self-Service Portal
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers...
-
Banking How Silverline’s Digital Account Opening Accelerator Automates Onboarding
When building new accelerators for banking and lending, Silverline looks at what is happening in the industry, such as trends and data, and listens to insights that our clients share with us. When we designed the Digital...
-
Salesforce The Essential Study Guide for Salesforce Certifications
A Salesforce certification is a demonstration and verification that you have expertise in a given area of Salesforce. But there’s a vast divide between wanting a Salesforce certification and actually obtaining one. Getting...
-
Media & Entertainment Combine the Power of Salesforce and Slack for Media Success
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is...
-
Salesforce Platform Slack Launches New Industry Solutions with Global Consulting Partners
As digital transformation continues to accelerate, companies are looking for solutions to help them boost productivity, improve connection and collaboration, and automate work in a digital-first world. Every company, small and...
-
Media & Entertainment How to Get Started with Salesforce Marketing Cloud Personalization
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing...
-
Payer How to Provide a Better Shop and Enroll Member Experience
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital...
-
Financial Services 5 Steps of a Successful Product Analytics Strategy
Have you tried Burbn? No, we’re not offering you a cocktail. We’re referring to the first prototype of Instagram. It was a web app called Burbn, and the name was inspired by the founder’s love of whiskeys and...
Back to The Mphasis Silverline Blog