The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Life at Silverline
WITness Success Empowers Women to Excel in Salesforce Careers
Reading time: 4 minutes
WITness Success is a Women in Tech (WIT) event for the worldwide Salesforce ecosystem. The two-day event provides opportunities for attendees to learn, grow, get inspired, and set intentions while networking with others in the industry. The ultimate goal of WITness Success is to equip attendees to excel in their Salesforce careers, be role models,...
Life at Silverline
Women’s Equality Day 2023: Celebrating Significant Career Journeys
Reading time: 9 minutes
Women’s Equality Day (August 26) recognizes the ratification of the 19th Amendment to the U.S. Constitution, which prohibits states and the federal government from denying citizens of the United States the right to vote on the basis of sex. Gaining the right to vote was a huge victory, giving U.S. women a voice in their...
Salesforce
7 Steps for Crafting an Effective AI Implementation Strategy
Reading time: 4 minutes
September 19, 2016 is a significant date in Salesforce history. That’s when Salesforce Einstein was launched and brought the power of artificial intelligence to every Salesforce user. Skip to almost seven years later, and today Einstein runs more than 1 trillion predictions per week. Plus Salesforce has recently added even more AI capabilities with its...
CalendarAnything
6 Ways CalendarAnything Overcomes Salesforce Native Calendar Limitations
Reading time: 3 minutes
Salesforce has undoubtedly revolutionized the way businesses manage their customer relationships and streamline operations. However, when it comes to calendaring capabilities, the native Salesforce calendar can be restrictive, limiting the full potential of the Salesforce platform. Thankfully, there is a solution that unlocks an advanced visual of Salesforce – CalendarAnything. CalendarAnything is the #1 Salesforce...
Insurance
How to Improve Customer Experiences in Volatile Markets
Reading time: 3 minutes
Look up “volatile” in the thesaurus, and you’ll likely see synonyms like unstable, unpredictable, and precarious – all of which are perfect adjectives for the flux of today’s markets. Rising inflation and other financial crises are wreaking havoc on the interest rate environment and impacting the insurance industry. Rates had been at historic lows, but...
Media & Entertainment
3 Strategies to Personalize Subscription Lifecycle Management
Reading time: 4 minutes
“Your Netflix account is for you and the people you live with—your household.” That’s the message that Netflix shared in May as it cracked down on password sharing. Millions of viewers groaned in response as their days of scrounging off family and friends came to an end. But despite industry doubts, the crackdown paid off,...
