The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Salesforce
7 Steps for Crafting an Effective AI Implementation Strategy
Reading time: 4 minutes
September 19, 2016 is a significant date in Salesforce history. That’s when Salesforce Einstein was launched and brought the power of artificial intelligence to every Salesforce user. Skip to almost seven years later, and today Einstein runs more than 1 trillion predictions per week. Plus Salesforce has recently added even more AI capabilities with its...
CalendarAnything
6 Ways CalendarAnything Overcomes Salesforce Native Calendar Limitations
Reading time: 3 minutes
Salesforce has undoubtedly revolutionized the way businesses manage their customer relationships and streamline operations. However, when it comes to calendaring capabilities, the native Salesforce calendar can be restrictive, limiting the full potential of the Salesforce platform. Thankfully, there is a solution that unlocks an advanced visual of Salesforce – CalendarAnything. CalendarAnything is the #1 Salesforce...
Insurance
How to Improve Customer Experiences in Volatile Markets
Reading time: 3 minutes
Look up “volatile” in the thesaurus, and you’ll likely see synonyms like unstable, unpredictable, and precarious – all of which are perfect adjectives for the flux of today’s markets. Rising inflation and other financial crises are wreaking havoc on the interest rate environment and impacting the insurance industry. Rates had been at historic lows, but...
Media & Entertainment
3 Strategies to Personalize Subscription Lifecycle Management
Reading time: 4 minutes
“Your Netflix account is for you and the people you live with—your household.” That’s the message that Netflix shared in May as it cracked down on password sharing. Millions of viewers groaned in response as their days of scrounging off family and friends came to an end. But despite industry doubts, the crackdown paid off,...
Banking
3 Barriers Holding Back Your Bank’s Marketing Growth
Reading time: 3 minutes
According to a BCG survey of 759 global C-suite executives, nearly three-quarters expect macroeconomic uncertainty to be the key challenge facing their businesses in 2023. The survey’s report cites that “the recent failure of Silicon Valley Bank and others shows how difficult it is for executives to anticipate/predict the future, even in the near-term.” To...
Managed Services
Transforming Your Company: 6 Digital Transformation Must-Haves
Reading time: 4 minutes
The race to stay ahead of the curve intensifies in the rapidly-evolving business landscape as C-suite executives seek ways to gain resilience and competitive advantage. Forbes’ CxO Growth Survey 3.0 examined how global leaders prioritize digital transformation to remain competitive. This article will discuss the six must-have digital transformation strategies companies must adopt to survive...
