The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Banking
Driving More Value from Five Star Bank’s FSC Platform
Reading time: 3 minutes
Financial Institutions, Inc. (Nasdaq: FISI) is an innovative financial holding company with approximately $5.8 billion in assets offering banking, insurance, and wealth management products and services through a network of subsidiaries. Its Five Star Bank subsidiary provides consumer and commercial banking and lending services to individuals, municipalities, and businesses through its Western and Central New...
Provider
The Traditional vs. Modern Healthcare Marketer: 6 Key Differences
Reading time: 3 minutes
The role of a traditional marketer within a healthcare organization and today’s modern digital healthcare marketer differ significantly due to the rapid advancement of technology and changing consumer behavior. If you’re part of a healthcare team tasked with driving organizational change toward digital transformation, it is likely that you will need to communicate the advantages...
Banking
4 Ways AI is Impacting the Banking and Lending Industry
Reading time: 4 minutes
Remember when AI was just something we saw in sci-fi movies? Now you can’t go an hour without stumbling across some mention of the latest innovation in AI. From ChatGPT to AI photo editing for social media profiles to Google Bard, the AI space has become saturated with products and services. The AI evolution extends...
Marketing Cloud
Salesforce Data Cloud: 7 Frequently Asked Questions
Reading time: 6 minutes
According to the MuleSoft 2023 Connectivity Benchmark Report, more than two-thirds (69%) of organizations say they’re ahead of anticipated progress on their digital transformation projects. Yet IT teams continue to face several technology and process challenges that are preventing progress. At the top of that challenge list is integrating siloed apps and data (36%), making...
Banking
Growing Community Banks and Credit Unions with Salesforce
Reading time: 4 minutes
The economy is in a state of constant fluctuations. The Federal Reserve is raising interest rates, which are driving inflation down. The Consumer Price Index (CPI) is declining to 6% year-over-year, which may not seem like great news, but it peaked at 9.2% around June of last year. Add in that the wage growth rate...
Insurance
How to Improve the Customer Experience in Insurance
Reading time: 3 minutes
Growing a base of satisfied and engaged policyholders will pay significant dividends for any carrier, agency, or brokerage. A great customer experience isn’t just a nice-to-have anymore – your customers demand it. The average customer spends 67% more in the 31st-36th months of their relationship than in their first six months. And 33% of Americans...
