Salesforce Without the UI: What Headless 360 Means
What you need to know about Salesforce Headless 360 to start building without creating a governance mess.
Read moreThe Mphasis Silverline
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Life at Silverline Fostering Diversity, Inclusion, and Belonging at DIBS Week
A veteran, a caregiver of a family member with a disability, first in a family to graduate college, an immigrant, the Oregon Trail generation – these are just a few of the ways Silverliners answered when asked how they identify themselves. This identity exercise kicked off DIBS Week at...
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Life at Silverline Silverline Spotlight: Women in Leadership
Did you know that on August 26th, Women’s Equality Day is celebrated in the United States? Today we commemorate the 1920 adoption of the 19th Amendment to the United States Constitution, which prohibits the states and the federal government from denying the right to vote to citizens of the...
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Media & Entertainment How to Get Started with Salesforce Marketing Cloud Personalization
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing tends to turn up in all their interactions with you, like getting a...
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Payer How to Provide a Better Shop and Enroll Member Experience
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the...
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Financial Services 5 Steps of a Successful Product Analytics Strategy
Have you tried Burbn? No, we’re not offering you a cocktail. We’re referring to the first prototype of Instagram. It was a web app called Burbn, and the name was inspired by the founder’s love of whiskeys and bourbons. Burbn evolved into one of the hottest apps, and when Instagram...
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CalendarAnything How Acxiom Ensures Long-Term Marketing Success with CalendarAnything
A leader in identity, customer data management, and the ethical use of data, Acxiom helps brands understand their customers in order to create better customer experiences and deliver business growth. For over 50 years, Acxiom has helped the world’s biggest brands make sense of fragmented data and...
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Salesforce Platform Why You Need a Digital HQ for Today’s Flexible Workplace
The Great Resignation. The Jobpocalyse. Whatever you want to refer to it as, the issue boils down to companies struggling to attract and retain talent. During the pandemic, knowledge workers got a glimpse of what life is like fitting work around their lives instead of vice versa. Many liked what...
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CalendarAnything Supercharge CalendarAnything LWC with New Features and Functionality
CalendarAnything is more than just a calendar. The #1 Salesforce Calendar App lets you view your business at a high level or get into the details — all on one screen. CalendarAnything is entirely customizable for your organization’s needs, whether you’re managing a team of two or...
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Banking Implementing Salesforce Gives GreenState Credit Union Better Member Visibility
GreenState Credit Union is a member-owned financial cooperative. Organized in 1938, GreenState has grown to be Iowa’s largest credit union and one of the top financial institutions in the United States for returning profits to members in the form of better rates and lower fees. GreenState serves...
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Financial Services Powering the Productivity and Growth of Canadian Capital Markets
2021 proved to be a banner year for Canadian investments, with more than $11.8B CAD in venture capital invested and $20B CAD in private equity deployed. Canadian startups raised more than double their 2020 investment totals, and 2x the totals in 2019. Canadian economic development is positioned to...
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Payer How Payers Can Leverage Salesforce Industries to Improve Member Retention
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...
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Salesforce Exploring the Future of Salesforce Marketing Automation at Connections 2022
Salesforce Connections is an industry event that brings marketing, commerce, and digital professionals together to inspire, educate, and, of course, connect. This year’s sold-out event was held on June 8 and 9 in Chicago. A group of Silverliners gathered with other industry leaders and cultural...
