The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Life at Silverline
Celebrating AAPI Heritage Month at Silverline
Reading time: 8 minutes
The Asian American and Pacific Islander (AAPI) community represents a stunning array of diversity, from the sheer number of countries it includes to the origin stories of how and when people from these countries arrived in America. For AAPI Heritage Month, we wanted to highlight this diversity through the stories of some of our colleagues....
Healthcare
3 Ways Contact Center Operations Impact Member Satisfaction
Reading time: 4 minutes
Members expect their service provider’s contact center to assist them with anytime, anywhere access to their personalized health information and to provide proactive support to answer their questions and address their concerns. But many payers are unable to deliver this high level of quality service because their member services agents lack the unified view of...
Asset Management
Marketing Technology Trends for Asset Management
Reading time: 5 minutes
As the markets have become increasingly volatile over the last few quarters, many asset managers are left wondering what to do with their marketing strategies. There’s a battle brewing between the old and the new, and increasingly, financial advisors and their clients are turning to digital channels and social media to understand which funds and...
Real Estate
How Salesforce Enables a 360 Approach to the REIT Market
Reading time: 4 minutes
Everywhere you look these days, you can’t miss the dramatic changes happening in the real estate industry. There’s a “for sale” on a building one day. The next, it’s “just sold” and off the market. This rapid change extends to all areas of the country and is especially seen among real estate investment trusts (REIT)...
Insurance
Salesforce Insurance Industry Innovations for 2022
Reading time: 5 minutes
The insurance industry is dealing with a major talent gap. According to the U.S. Bureau of Labor Statistics, nearly 400,000 employees are expected to retire from the insurance industry workforce within the next few years. Yet, those people that were supposed to follow in retirees’ footsteps are choosing a different path. 44% of millennials say...
Media & Entertainment
Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Reading time: 4 minutes
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies often don’t know where to start or have a true understanding of which products will fit their particular needs. We see this sense...
