The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 7 minutes
Last month, I presented a webinar for Becker’s Hospital Review on behalf of Silverline entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” Afterwards, I led a panel discussion with leaders in the health and technology space to talk about the state of healthcare hospitals and care centers that are using...
Reading time: 6 minutes
On October 15, 2020, Silverline presented a webinar for Becker’s Hospital Review entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” During the presentation, I spoke about the steps to take when applying a prescriptive approach to value-based care, and the tools that can help you get there faster. Afterwards, there...
Reading time: < 1 minute
Salesforce hosted its Industries Summit for Healthcare and Life Sciences on Wednesday, October 7th, 2020. With the launch of Salesforce Industries earlier this year, the summit focused on how Salesforce Industries and its capabilities are sure to enhance the way Healthcare organizations use Salesforce. The overall theme of the day was digital transformation, and how...
Reading time: < 1 minute
Silverline is featured as Best in Class for October 2020’s edition of BOSS Magazine, The Digital Issue. Titled, “Making Change that Matters,” the piece focuses on our work in the healthcare and life sciences industries, specifically our strides in patient engagement, digital transformation journeys, and addressing (closing) gaps in care. The changing pace of healthcare...
Reading time: < 1 minute
There’s a lot of talk these days about customer 360, and focusing on all the aspects of customer care in healthcare and life sciences. But what if instead of just the consumer, it was an entire 360 ecosystem, with connected information reaching all corners of the healthcare domain? From consumer to clinical network to provider...
Reading time: 4 minutes
Employing Salesforce as your framework for delivering solutions has many benefits, made especially apparent as we’ve seen the impact of the COVID-19 Pandemic and return-to-work needs. A benefit of particular note during times of constant change, is that the agility of a technology platform allows for rapid development and deployment of solutions. Silverline has seen...
Reading time: 4 minutes
In a 360 ecosystem of care, time spent with consumers is just the beginning of the story, and often not even the beginning of their healthcare journey. With new tools, technology, and processes implemented to manage a consumer’s well-being before, during, and between visits, healthcare organizations are positioning themselves to excel as systems and solutions...
Reading time: 4 minutes
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....
Reading time: 4 minutes
Building a 360 ecosystem of care is no small undertaking. Once you’ve improved on your past standards and expanded your network of consumers and peers, it’s important to ensure your newfound relationships start and stay strong. Elevated experiences through higher engagement Going to the doctor, staying at a hospital, undergoing surgery — none of these...
Reading time: 3 minutes
We’ve all been affected by the rise of Covid-19 and its resulting changes to our family and working dynamics. Beyond the impact individuals and communities have experienced due to the Coronavirus pandemic, hospitals and providers have been hit hard as they not only try to save lives, but save their livelihoods. In the US alone,...