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Healthcare & Life Sciences How to Build a Better Pharma Marketing Readiness Strategy
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects...
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Digital Transformation How to Prepare for Successful Salesforce Change Management
This is part two in a series on unlocking change management mysteries. See the first piece here. Silverline developed...
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CalendarAnything How to Use CalendarAnything for Salesforce Event Management
Do you know what’s on your calendar today? As organizations tackle coordinating team schedules across departments, calendar visibility matters. With CalendarAnything, you can create calendars from any custom or standard...
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Healthcare & Life Sciences 7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy
...fear of being tied to a technology, organizational change management (historical in-person models, and regulatory restrictions...
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Digital Transformation Understanding the Importance of Change Management
...Ready to change how you think about the importance of change management and unravel its mysteries? Let’s dive in. What is...
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Healthcare & Life Sciences Becker’s Panel Recap: Healthcare Digital Transformations and Improved Patient Engagements
Last month, I presented a webinar for Becker’s Hospital Review on behalf of Silverline entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” Afterwards, I led a panel...
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Ebook Unlocking the Mystery of Change Management
Understanding Salesforce change management What this really means is a lot of change in a short...
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Financial Services Digital Engagement Drives Connected Experiences in Banking
...strategy to implement a tool they won’t adopt. Implement change management Make sure you have buy in along the way from the top...
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Financial Services The Benefits of Salesforce Financial Services Cloud
Business today is all about relationships. That’s nothing new. But how you go about managing and maintaining those relationships is completely different in today’s business world. If you want to build relationships with...
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Financial Services Event Recap: Salesforce Industries Summit for Financial Services
On October 15, 2020, Salesforce hosted its Salesforce Industries Summit for Financial Services. After the day-long event, our FS leadership got together on a LinkedIn Live session to chat through what they learned. Read on to...
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Healthcare & Life Sciences 5 Benefits of Patient-Centered Care
Great healthcare will always require levels of human interaction that can’t be replaced. But in an age of automation, healthcare providers need to use technology to provide a consumer-grade patient experience. Are you prepared...
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Managed Services Zen and the Art of CoE Maintenance
Don’t be scared by the term “Center of Excellence.” It doesn’t have to be an entire section of a building staffed by dozens of people — though of course you could do that if you wanted. I work with hundreds of mid- to...
