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Media & Entertainment 5 Ways to Make Your Advertising Business Bulletproof
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key learnings for me as an executive over these last ten years? There’s no such...
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Banking A Beginner’s Guide to Salesforce OmniStudio
As we all adjust to a digital-first, work-from-anywhere environment, how can we help teams better collaborate and stay connected? We’ve helped countless leaders get started with their Salesforce journey, and we know firsthand that it can be a lot! That’s why we’re here to help. Gaining a...
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Media & Entertainment Why It’s Time to Reimagine Digital Ad Sales
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it completely siloed. It’s time to reimagine digital ad sales. For...
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Salesforce The Top Salesforce Trends for 2022
If you’re one of the many companies around the world acclimating to a new digital-first, work-from-anywhere landscape, then you know firsthand the challenges of managing systems and facilitating collaboration outside of the traditional office environment. After the past two years, it is impossible...
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Media & Entertainment A Data-Driven Ads Strategy Starts with Knowing Your Data
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely....
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Media & Entertainment The Secret to Better Advertising? Better Relationships
Who do you trust more, a billboard or a friend? That’s a trick question. It’s obviously the billboard. (Sorry, I couldn’t help it.) Today’s consumers are more media-savvy than ever. The average person sees between 6,000 and 10,000 advertisements per day — and that number has only gone up over time....
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Salesforce A Beginner’s Guide to Salesforce CDP
84% of customers say that being treated like a person, not a number, is very important to winning their business, according to Salesforce’s “State of the Connected Customer” report. Today’s customers expect personalization, and the best way for marketers to deliver that is with unified,...
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Media & Entertainment How to Manage Your Data in a World Without Cookies
You may have heard that Google plans to phase out third-party cookies by 2022, which has been the gold standard for advertising tracking and retargeting. More importantly, they also announced they would not be creating “alternate identifiers to track individuals as they browse across the web, nor...
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Salesforce Platform Product Owner vs. Project Manager: What’s the Difference?
At Silverline, we’re passionate about how technology can help solve business problems. But we’ll let you in on a little secret: technology is only as good as the team implementing it. We’ve done countless projects with hundreds of clients in financial services, healthcare, and media and...
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Media & Entertainment What Are the Benefits of Salesforce Media Cloud?
Welcome to the future of media. I’ve been in this business for more than 10 years, and the amount of change we’ve seen in the last few months has been astounding. Between changing customer preferences, completely new media types, the impending loss of cookie tracking, and managing mountains of...
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Healthcare & Life Sciences How Salesforce Health Cloud Helps Payers Perform Utilization Management
The term utilization management (UM) is nothing new — it’s been in our vocabulary since the 1970s — but it’s become an increasingly important term as a means of medical cost management. Overutilization and waste of resources, in combination with increased healthcare costs, put pressure on health...
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Media & Entertainment How Technology Has Changed the Media Industry — and What’s Next
We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining — consumer expectations are changing, and businesses like yours have to keep up. The average Internet user sees between 6,000 and 10,000 advertisements...
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