The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Banking
3 Barriers Holding Back Your Bank’s Marketing Growth
Reading time: 3 minutes
According to a BCG survey of 759 global C-suite executives, nearly three-quarters expect macroeconomic uncertainty to be the key challenge facing their businesses in 2023. The survey’s report cites that “the recent failure of Silicon Valley Bank and others shows how difficult it is for executives to anticipate/predict the future, even in the near-term.” To...
Managed Services
Transforming Your Company: 6 Digital Transformation Must-Haves
Reading time: 4 minutes
The race to stay ahead of the curve intensifies in the rapidly-evolving business landscape as C-suite executives seek ways to gain resilience and competitive advantage. Forbes’ CxO Growth Survey 3.0 examined how global leaders prioritize digital transformation to remain competitive. This article will discuss the six must-have digital transformation strategies companies must adopt to survive...
Media & Entertainment
Harnessing the Power of Salesforce Data Cloud for Marketing
Reading time: 4 minutes
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization. Publishers will have to rely more on their first-party data,...
Insurance
7 Salesforce Features Empowering Insurance and Underwriting
Reading time: 3 minutes
In the fast-paced world of insurance, staying ahead of the curve is crucial. Salesforce, a leader in customer relationship management (CRM) platforms, has introduced several game-changing features in 2023 to enhance insurance and underwriting claims processes. These cutting-edge tools leverage Salesforce’s expertise in technology and customer-centric solutions to streamline operations, improve efficiency, and deliver exceptional...
Financial Services
How Plaid Helps Customers Securely Connect Financial Accounts
Reading time: 3 minutes
According to Plaid’s third annual Fintech Effect report, consumers rank convenience (54%) and security (38%) as the top factors impacting their decision to adopt a new fintech app. Consumers feel more secure when a fintech app asks them to verify their identity (70%) and prefer them over apps that don’t (80%). Silverline partner Plaid makes...
Financial Services
How OwnBackup for Salesforce Maximizes Data Protection
Reading time: 3 minutes
Silverline is always searching for ways to optimize our financial services clients’ Salesforce journey. One of the ways we do this is by partnering with leading companies that provide highly specific fintech solutions that augment Salesforce’s functionality. Silverline’s partnership with OwnBackup, a SaaS data protection/backup platform for Salesforce customers, helps clients manage and protect the...
