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Blog
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Healthcare & Life Sciences 4 Ways Salesforce Improves your Team’s Medical Device Sales Process
The medical devices industry is complex in more ways than one. With complicated instrumentation and devices for diagnosis, monitoring, or working with diseases and disabilities, as well as juggling regulations, providers, patients, and insurance, selling medical devices can be a challenge....
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Digital Transformation How to Enable Change Management in Real-Time
This is part three in a series on unlocking change management mysteries. Check out the first and second pieces. Silverline developed our change management framework based on a combination of industry best practices, the Association of Change Management Professionals (ACMP) Standard, and the Prosci...
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Healthcare & Life Sciences 3 Key CRM Capabilities for Payers
Payers fight a never-ending battle to effectively manage relationships with the provider, group, and member communities — in addition to traditional operational challenges like claims processing times and aging technology. But now, they must also face new demands such as the never-ending stream of...
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Insurance Salesforce Winter ‘21 Insurance Release Overview
Are you ready for 2021? Salesforce’s winter release comes out starting January 8. I recently had the privilege of sitting down with Tom Everard, Principal Solution Engineer at Salesforce, during my Salesforce for Insurance Trailblazer Community meeting. (That’s just one of the perks of being...
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Healthcare & Life Sciences How to Build a Better Pharma Marketing Readiness Strategy
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new...
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Salesforce How Project Sunshine Creates Virtual Playtime with RSVP
Project Sunshine is an international nonprofit that partners with medical facilities to help pediatric patients feel like the kids and teens they are during the course of their treatment. Their programming supports patients and families by providing opportunities for play and authentic engagement...
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Digital Transformation How to Prepare for Successful Salesforce Change Management
This is part two in a series on unlocking change management mysteries. See the first piece here. Silverline developed our change management framework based on a combination of industry best practices, the Association of Change Management Professionals (ACMP) Standard, and the Prosci methodology...
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CalendarAnything How to Use CalendarAnything for Salesforce Event Management
Do you know what’s on your calendar today? As organizations tackle coordinating team schedules across departments, calendar visibility matters. With CalendarAnything, you can create calendars from any custom or standard object within Salesforce. It allows you to visualize all of your team’s...
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Healthcare & Life Sciences 7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy
As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers,...
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Digital Transformation Understanding the Importance of Change Management
If we’ve learned anything after 10 years in business, it’s that change is the only constant. But as you probably know, there’s usually a “Who moved my cheese?” moment in any fast-paced and changing organization. The tendency for most people is to resist change kicking and screaming. While that’s...
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Healthcare & Life Sciences Becker’s Panel Recap: Healthcare Digital Transformations and Improved Patient Engagements
Last month, I presented a webinar for Becker’s Hospital Review on behalf of Silverline entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” Afterwards, I led a panel discussion with leaders in the health and technology space to talk...
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Silverline News Silverline Names Andrew Blaisdell New Chief People Officer
NEW YORK, NY— November 2, 2020—Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, announced today Andrew Blaisdell has joined as chief people officer overseeing the company’s talent strategy, human resources operations, Silverline Cares, and inclusion and diversity...
