The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 4 minutes
After dipping in 2020, U.S. bank mergers and acquisitions are picking up steam. Companies announced more than 132 deals this year as of August 2021 — compared to 103 for all of 2020 — and total deal value grew by over $10 billion. But a deal announcement is far from the finish line. After months,...
Reading time: 3 minutes
The media landscape looks completely different today than it did 12 years ago when I first founded Shift, a Silverline Company. And let’s be real: the next 12 years will look completely different from today. We’re working in an industry that’s constantly changing. Traditional models like print, television, out-of-home, and movies aren’t just declining —...
Reading time: 4 minutes
Remote work isn’t going away. According to Gallup, 51% of U.S. employees were working remotely as of May 2021, and 35% of them intended to stay remote in the future. Many contact centers had some type of work-from-home capability before the pandemic, but few had fully invested in a 100% remote environment. The rapid transition...
Reading time: 5 minutes
When we think about building a strong CRM strategy, it’s really about the entire customer lifecycle. How you market to leads, how you acquire and onboard new customers, how you manage regulatory rules, and how you provide customer service. With Salesforce, you can manage all of those aspects in one place by combining the power...
Reading time: 4 minutes
The media industry is at an inflection point. After years of transformation, it’s time for the next big thing. Digital advertising dominates the market, projected to increase to over $400bn in revenue by 2024. Compare that with traditional channels like TV (dropping to $150bn), print (dropping to $50bn), or cinema (effectively $0), according to Magna....
Reading time: 3 minutes
Job Title: Solution Architect, Financial Services Start Date (Month & Year): March 2021 Tell us about your heritage: I was born in Lima Peru but my great grandparents were born in France and Italy. They migrated to Lima Peru where my grandparents were born and history goes on! Tell us a fun fact or something interesting...