The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
The Top 6 Features of Salesforce for Ad Sales Management
Reading time: 3 minutes
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your media is customized to...
Silverline News
Silverline Named a 2022 ‘Leader’ for Salesforce Services in Insurance by Everest Group
Reading time: 2 minutes
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today that it has been named a Leader in the Everest Group PEAK Matrix® for Salesforce Services in Insurance Service Provider 2022. The PEAK Matrix provides an objective, data-driven assessment of service and technology providers based on their overall capability and...
Financial Services
3 Key Skills Your Team Needs to Navigate the Future of Data
Reading time: 5 minutes
You’ve seen how data storytelling helps companies deepen customer relationships and started to establish a data storytelling foundation for your organization, but how do you build a team that can effectively execute your data strategy? To make this kind of data storytelling happen, financial services firms need to take cues from their friends in technology...
Salesforce
Demystifying Your Salesforce Outlook Integration Options
Reading time: 3 minutes
There are an estimated 4 billion daily email users, sending and receiving more than 306 billion emails each day. Your sales team is probably contributing to those high email numbers. Email is still one of the most efficient and effective ways to communicate with prospects and clients. It also saves your team time when they...
A Day in the Life
A Day In The Life: Yanique Bourjolly
Reading time: 5 minutes
Job Title: Manager, AppExchange Customer Success Start Date (Month & Year): April 2013 Tell us about your background: I first started working at Silverline nine years ago as a member of the Product Sales Team, selling our products on the Salesforce AppExchange to new customers. I am now the head of Customer Success for our...
Financial Services
How Salesforce Turns Data into Compelling Customer Stories
Reading time: 4 minutes
In the first part of our Future of Data series, we looked at the ways organizations like Spotify and Robinhood are benefiting from data storytelling initiatives, deepening their relationships with customers while driving brand awareness and new client acquisition. How can your company get started with data storytelling? Well, these aren’t fairy tales. “Once upon...
