The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Investment Banking
3 Challenges Impacting Investment Bank Relationships
Reading time: 4 minutes
The most successful investment banks have one thing in common: they recognize the power of relationship capital and use it to drive business. Understanding the extent of your organization’s connectivity to other people, firms, and information in the marketplace is essential to long-term growth. After a year that brought seismic changes to the way firms...
CalendarAnything
A Step-by-Step Guide to CalendarAnything
Reading time: 4 minutes
I’m so excited to share that CalendarAnything Lightning for Salesforce is now live on the AppExchange, bringing the app into the Lightning era as a Lightning Web Component. This updated, modern experience empowers teams from around the globe to collaborate more efficiently and easily. What I love about this new update is that it doesn’t...
Media & Entertainment
Shift CRM, a Silverline Company, named official launch partner by Salesforce for Advertising Sales Management for Media Cloud
Reading time: 3 minutes
Salesforce Expands Media Cloud with Advertising Sales Management to Automate Ad Sales, Improve Campaign Performance, and Streamline Workflows Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. Now, with Advertising Sales Management, cross-channel planning and execution, automated client reporting,...
Healthcare
Payer Provider Portals: What They Are and Why You Need One
Reading time: 4 minutes
As a payer, you know that your contractual relationships with different providers can be complicated. (Understatement of the year, right?) You’re dealing with different lines of business, government regulations, tangled provider relationships, and payment schedules that can be wildly different. What you need is a health insurance provider portal powered by Salesforce to bring it...
Life at Silverline
Using Salesforce to Energize and Connect Remote Employees
Reading time: 3 minutes
It was March 2021, pandemic restrictions were lifting, and everyone at Silverline was feeling lockdown fatigue. We needed to get out of our chairs, away from Zoom, and back out into the world. When our People team reached out for ideas, the entire organization came together to create a fun and exciting wellness challenge, using...
Silverline News
Silverline Acquires Award-Winning Salesforce Partner Shift CRM
Reading time: 3 minutes
Drives Silverline’s growth strategy and expansion into the media and entertainment industry Press Release New York—July 7, 2021—Silverline, a digital transformation consultancy headquartered in New York City, has acquired Shift CRM, a Toronto-based company specializing in building solutions on the Salesforce platform for Media and Entertainment organizations. Financial terms of the transaction were not disclosed. ...
