The Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
3 Wealth Management Trends to Focus on in 2021
Reading time: 3 minutes
2020 changed every industry, and wealth management is no exception. Wealth management faces significant disruption on several fronts — primary among them are increasing customer expectations, demographic shifts, and a rise in regulatory obligations. Let’s dive a little deeper into these leading wealth management trends. A new generation of investors increase customer expectations Between now...
Healthcare
The Secret Ingredient to a Successful Patient Support Program
Reading time: 5 minutes
As the complexities of pharma medications and access to them grows, it’s more important than ever to improve capabilities for adherence and compliance as you build a complete patient experience — all delivered through a scalable, integrated, and centralized patient support program, or PSP. First and foremost, a patient support program is designed to make...
Healthcare
4 Ways Salesforce Improves your Team’s Medical Device Sales Process
Reading time: 4 minutes
The medical devices industry is complex in more ways than one. With complicated instrumentation and devices for diagnosis, monitoring, or working with diseases and disabilities, as well as juggling regulations, providers, patients, and insurance, selling medical devices can be a challenge. Successful medical device sales teams have one thing in common: the ability to be...
Digital Transformation
How to Enable Change Management in Real-Time
Reading time: 3 minutes
This is part three in a series on unlocking change management mysteries. Check out the first and second pieces. Silverline developed our change management framework based on a combination of industry best practices, the Association of Change Management Professionals (ACMP) Standard, and the Prosci methodology that accelerates and maximizes user adoption. The framework comes down...
Healthcare
3 Key CRM Capabilities for Payers
Reading time: 3 minutes
Payers fight a never-ending battle to effectively manage relationships with the provider, group, and member communities — in addition to traditional operational challenges like claims processing times and aging technology. But now, they must also face new demands such as the never-ending stream of government regulations and demands to lower costs in the healthcare delivery...
Insurance
Salesforce Winter ‘21 Insurance Release Overview
Reading time: 3 minutes
Are you ready for 2021? Salesforce’s winter release comes out starting January 8. I recently had the privilege of sitting down with Tom Everard, Principal Solution Engineer at Salesforce, during my Salesforce for Insurance Trailblazer Community meeting. (That’s just one of the perks of being a Trailblazer Community leader and Salesforce MVP!) Tom distilled the...