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Payer How to Provide a Better Shop and Enroll Member Experience
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital...
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Payer How Payers Can Leverage Salesforce Industries to Improve Member Retention
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying...
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Healthcare & Life Sciences 3 Ways Contact Center Operations Impact Member Satisfaction
Members expect their service provider’s contact center to assist them with anytime, anywhere access to their personalized health information and to provide proactive support to answer their questions and address their concerns....
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Healthcare & Life Sciences Consumerism in Healthcare: Adding Value with Salesforce Health Cloud
Expectations, we all have them. Maybe for you, it’s the expectation that the barista will make your coffee at just the right temperature. Or that you’ll get a text from that special someone on your birthday. Perhaps you even...
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Healthcare & Life Sciences How Salesforce Improves 4 Key Member Services Interactions
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity....
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Healthcare & Life Sciences Why Member Services is the Key to Your Payer Strategy
On an episode of Curb Your Enthusiasm, the self-deprecating Larry David said, “You’re nothing without your health. Some people are nothing even with their health. I fall in that category, sometimes.” For many of your...
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Healthcare & Life Sciences 3 Health Insurance Technology Trends for 2022 and Beyond
Your members expect more of you than ever. They’re looking for a streamlined shopping experience, guidance when it comes to enrolling into the right plan, and that you’ll meet them where they are — not the other way around. ...
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Healthcare & Life Sciences How Salesforce Health Cloud Helps Payers Perform Utilization Management
The term utilization management (UM) is nothing new — it’s been in our vocabulary since the 1970s — but it’s become an increasingly important term as a means of medical cost management. Overutilization and waste of resources,...
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Healthcare & Life Sciences Future-Proof Member Management for Health Insurance Companies
In a world where business technology seems to change and age faster than ever, companies typically have two options for enabling new capabilities: modify what they have, or invest in new tools designed for their specific...
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Healthcare & Life Sciences Cracking the Code for Healthcare Member Engagement
Payers have to effectively manage a tangle of ever-changing relationships between providers, groups, and member communities — all while handling traditional operational challenges like claims processing. Today, member...
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Payer 3 Effective Payer Strategies for Health Insurance Companies
When it comes to building a proper strategy for Payers in the healthcare world, there’s a lot to consider. For every segment within the Payer ecosystem or within a particular organization, there are different elements to take...
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