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Payer How to Provide a Better Shop and Enroll Member Experience
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the...
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Payer How Payers Can Leverage Salesforce Industries to Improve Member Retention
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...
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Healthcare & Life Sciences 3 Ways Contact Center Operations Impact Member Satisfaction
Members expect their service provider’s contact center to assist them with anytime, anywhere access to their personalized health information and to provide proactive support to answer their questions and address their concerns. But many payers are unable to deliver this high level of quality...
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Healthcare & Life Sciences Consumerism in Healthcare: Adding Value with Salesforce Health Cloud
Expectations, we all have them. Maybe for you, it’s the expectation that the barista will make your coffee at just the right temperature. Or that you’ll get a text from that special someone on your birthday. Perhaps you even have certain expectations about what you’re about to read in this blog...
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Healthcare & Life Sciences How Salesforce Improves 4 Key Member Services Interactions
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity. In an instant access world, people have become used to having anything...
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Healthcare & Life Sciences Why Member Services is the Key to Your Payer Strategy
On an episode of Curb Your Enthusiasm, the self-deprecating Larry David said, “You’re nothing without your health. Some people are nothing even with their health. I fall in that category, sometimes.” For many of your members, health may not be a top-of-mind concern, but without it, they...
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Healthcare & Life Sciences 3 Health Insurance Technology Trends for 2022 and Beyond
Your members expect more of you than ever. They’re looking for a streamlined shopping experience, guidance when it comes to enrolling into the right plan, and that you’ll meet them where they are — not the other way around. But if you’re like most payers, you might be struggling with the...
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Healthcare & Life Sciences How Salesforce Health Cloud Helps Payers Perform Utilization Management
The term utilization management (UM) is nothing new — it’s been in our vocabulary since the 1970s — but it’s become an increasingly important term as a means of medical cost management. Overutilization and waste of resources, in combination with increased healthcare costs, put pressure on health...
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Healthcare & Life Sciences Future-Proof Member Management for Health Insurance Companies
In a world where business technology seems to change and age faster than ever, companies typically have two options for enabling new capabilities: modify what they have, or invest in new tools designed for their specific needs. Today’s health insurance companies are no exception. As they scale for...
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Healthcare & Life Sciences Cracking the Code for Healthcare Member Engagement
Payers have to effectively manage a tangle of ever-changing relationships between providers, groups, and member communities — all while handling traditional operational challenges like claims processing. Today, member expectations are changing. Meeting these new demands requires payers to step up...
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Payer 3 Effective Payer Strategies for Health Insurance Companies
When it comes to building a proper strategy for Payers in the healthcare world, there’s a lot to consider. For every segment within the Payer ecosystem or within a particular organization, there are different elements to take into account. At Silverline, we like to start big and work our way down...
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