The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...
Healthcare
Healthcare at Dreamforce: Automating with Salesforce Health Cloud
Reading time: 4 minutes
It was a busy few days at Salesforce Dreamforce for the Silverline Healthcare team between attending sessions and meeting face-to-face with prospects and clients. The team learned a lot about the concerns of our healthcare peers and shared how Silverline can help them conquer their challenges. After the Silverline team returned from Dreamforce, healthcare systems...
Dreamforce
Can’t Attend Dreamforce In Person? Check Out These Virtual Sessions
Reading time: 3 minutes
Even if you can’t join the tens of thousands of Trailblazers at Dreamforce in San Francisco, you can still be part of the experience with millions online on Salesforce+. This reimagined virtual experience is a full three days, including two channels, 72 hours of live broadcast, global takeovers, 200+ on-demand sessions, and so much more. ...
Healthcare
Don’t Miss These Dreamforce 2022 Healthcare Sessions
Reading time: 3 minutes
Believe it or not, this year Dreamforce is celebrating 20 years. What started as a small gathering of 1,000 Salesforce customers in San Francisco for the first-ever Dreamforce has since become the largest software conference in the world, with tens of thousands of attendees. You may have perused the over 1,000 available sessions and narrowed...
Payer
How to Provide a Better Shop and Enroll Member Experience
Reading time: 4 minutes
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the role of the sales and...
Payer
How Payers Can Leverage Salesforce Industries to Improve Member Retention
Reading time: 4 minutes
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...
Salesforce Platform
The Top 14 Features of Salesforce Summer ’22 Release
Reading time: 9 minutes
Salesforce has three releases a year: Spring, Summer, and Winter. With each release, Salesforce has hundreds of pages of release notes. Silverline has spent time testing out the different features and here are some of the most important new ones that have arrived with the Salesforce Summer ’22 release: 1. New product names If you...
Salesforce Platform
Slack Enterprise Grid Transforms Silverline’s Communication and Collaboration
Reading time: 3 minutes
Here’s some irony for you: the story you are about to read was fully developed and created within Silverline’s Slack workspace. Our #slack_blog channel is where we collaborated on all the details of this article. But we haven’t always relied on Slack for our internal collaboration. Back in 2017, Silverline had been using Skype for...
Salesforce Platform
7 Essential Tools and Processes for Successful DevSecOps
Reading time: 6 minutes
When deciding what tools and processes to adopt for your digital transformation, you need to keep DevSecOps front of mind. If you evaluate the security risks in your existing or planned development and release process, you can make sure the right tools and processes are in place to mitigate these risks. First, evaluate your process...
Salesforce
The 5 Phases of an Effective DevSecOps Process
Reading time: 5 minutes
Last week, we looked at the people and technology you need to build a strong DevSecOps foundation for your organization, and the importance of having a Center of Excellence (COE) with a clear, actionable charter. Your DevSecOps charter should define in detail how you expect your COE team to engage security throughout the development lifecycle....