The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Wealth
4 Ways Wealth Advisors Can Capitalize on Graduation Season
Reading time: 3 minutes
One of the most traditional graduation gifts is money. And students will need it, considering that over the last 20 years, the average tuition at private schools has increased by nearly 150% and is expected to continue to climb. According to U.S. News, tuition and fees for the 2022-2023 school year cost an average of...
Healthcare
Healthcare Marketing Automation: 3 Ways to Drive the Bottom Line
Reading time: 5 minutes
Today’s healthcare landscape is in flux, but why? There are several key factors driving this change. In today’s article, we will take the perspective of change being driven by two primary forces: Consumers/patients/members demand a better healthcare experience, something similar to their local Starbucks or at-home Amazon shopping experience. The entrance of major disruptors within...
Insurance
The Smarter Approach for Recruiting Insurance Agents and Faster Onboarding
Reading time: 2 minutes
We cannot yet know the long-term implications of the COVID-19 pandemic. The outbreak has presented major challenges to all kinds of financial service businesses as they rush to shift strategies and tactics in response to changing customer needs. For insurance carriers, likely effects of the pandemic will include slower growth, additional pressure on profitability, as...
Provider
How Retail is Impacting the Healthcare Patient Experience
Reading time: 4 minutes
Now more than ever, healthcare providers must make the foundation of their patient lifecycle management systems a best-in-class patient experience. Patients continue to become savvier regarding how they spend their healthcare dollars — their choices on providers, facilities, and caregivers are based as much on the level of consumer experience and price point proposition as...
Banking
How Banks Can Benefit from Automated Treasury Management
Reading time: 4 minutes
Treasury management is often the unsung hero of a financial institution. It does so much behind the scenes to make a bank run efficiently and effectively, yet it usually doesn’t get the same spotlight as other products and services targeted at businesses. But for all its importance in helping businesses manage money, and despite technological...
CalendarAnything
CalendarAnything Transforms a Manufacturer’s Dealer Network
Reading time: 4 minutes
CalendarAnything lets you view your business at a high level or get into the details — all on one screen. It’s completely customizable to exactly what your organization needs, whether you’re managing a team of ten or coordinating hundreds. CalendarAnything is the #1 Salesforce Calendar App because it makes Salesforce complexity easy with a calendar...
