The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
The Top 3 Salesforce Customizations Essential for Media Companies
Reading time: 2 minutes
There are many customization options available on Salesforce implementation. Making it work for your unique business needs is critical to realizing its magic. In this blog, we’re going to narrow down the top three customizations that are essential to media companies. The ever-changing landscape of Media Relationships: Buying media is a collaborative process with multiple...
Banking
Growing Deposits with Salesforce Tools
Reading time: 3 minutes
I hear from clients all the time that their focus is growing their business, but when I ask how, they often say, “Acquiring new customers.” Acquisition can absolutely grow your business, no doubt about it. But if you’re not paying attention to those customers after they open an account, then you’re just refilling a leaky...
Financial Services
How CAP COM Uses FSC and nCino to Stay Community-Focused
Reading time: 3 minutes
CAP COM, an Albany, NY-based credit union, knows that a credit union isn’t really about the money — it’s about what you do with it. Their affordable financial services are locally owned by members, focusing on a community-led approach. As they themselves say, they’re people advocates who are there to “help you fulfill your dreams.”...
Healthcare
Silverline Supports Salesforce Vaccine Cloud Launch to Accelerate Global Vaccine Management
Reading time: 2 minutes
Vaccine Cloud helps public health authorities, healthcare providers, and nonprofits quickly scale vaccine operations, from recipient registration and scheduling to inventory management and public health outreach Salesforce, [NYSE: CRM], the global leader in CRM, today announced Vaccine Cloud, technology to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions more rapidly, safely and efficiently...
Financial Services
5 Ways to Improve Your Wealth Advisor Onboarding Process
Reading time: 4 minutes
The average financial advisor in the United States is more than 50 years old; only 5% are under the age of 30. With more than half of advisors spending as much time planning their own retirement as they plan for their clients’ retirement, the table is set for a massive disruption in existing advisor/client relationships. ...
Media & Entertainment
Media Sellers now have an Automated and Unified way to Manage Goals
Reading time: 2 minutes
Budgets. Targets. Quotas. Goals. Regardless of the nomenclature, you use they all mean the same thing; As a salesperson, how much revenue am I accountable for closing? The Media industry brings additional complexity to this process in the way that these budgets are set, assigned and subsequently managed. While most people will be familiar with...
