The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Financial Services
Highlights from Silverline and Salesforce AI Day
Reading time: 5 minutes
On August 29, Silverline and Salesforce welcomed over 40 leaders from across the financial services industry for AI Day. The exclusive invitation-only event explored the vision for the future of trusted enterprise AI. AI Day was held at the Salesforce Tower in New York City, followed by a fun evening at the matches of the...
Marketing Cloud
3 Ways to Leverage Marketing to Mitigate Bank Fraud
Reading time: 3 minutes
A recent survey by J.D. Power found that one in three U.S. bank customers say they have been victims of financial fraud in the past 12 months. 50% of customers under age 40 experienced fraud during that time, as their increased engagement in electronic transfers made them more likely to trust online requests for payments. ...
Financial Services
Implementation Success: LPL’s Managed Package for ClientWorks Integration
Reading time: 5 minutes
One of the United States’ top 30 credit unions was going through a merger where the wealth teams were required to come together and operate as one team. This meant the credit union had to move all its wealth advisors to one system – LPL ClientWorks. There was just one problem. The LPL standalone sandbox...
Life at Silverline
A Day in the Life: Melissa Ramírez
Reading time: 3 minutes
Position/Job Title: Ops Manager, Technical Lead Start Date: June 2019 Tell us about your heritage: El Salvador is a blend of Spanish and Native cultures. I was born in a very traditional Salvadoran family in the capital, San Salvador; however, I was raised in the southern region of El Salvador named Zacatecoluca at the foot of San Vincente...
Media & Entertainment
Why Salesforce Media Cloud is a Must for Media Planning
Reading time: 3 minutes
Sometimes it can be hard to see the glimmer of light at the end of the media industry tunnel. From two Hollywood strikes to declining ad revenue to money-losing streaming businesses, media companies face a lot of uncertainty as they try to get their share of advertising dollars. The multiple unknowns in media have led...
Salesforce
Silverline Announces Salesforce Data Cloud Implementation Packages to Drive Business Success
Reading time: 2 minutes
Silverline, a leading consulting and professional services firm specializing in Salesforce solutions, is excited to announce a comprehensive suite of Salesforce Data Cloud implementation packages designed to empower companies in leveraging the full potential of their data assets. These packages include expert advisory, implementation strategy, and best practices to ensure seamless integration and maximizing return...
