Salesforce Expands Its Financial Services Offerings with New Products for Corporate and Investment Banking

Salesforce (NYSE: CRM), the global leader in CRM, today announced Corporate and Investment Banking for Financial Services Cloud, new technology to help bankers and deal teams deepen their relationships with clients, manage deal interactions on one platform and compliantly collaborate and share sensitive information relevant to a deal.

As the pandemic made clear, industries need to innovate fast to stay relevant. Financial services is no exception; investment bankers need digital tools to drive efficiency, build and deepen relationships with customers, and win more deals. They also require a single view of large amounts of client data, integrated in one platform, to avoid mismanagement. 

In addition, compliance officers are working in a banking landscape wrought with regulatory complexities, including managing sensitive information like material nonpublic information and assessing potential conflicts of interest. Banks can suffer reputation damage, business disruption, regulatory fines and revenue loss if sensitive information is mismanaged, conflicts of interest are not caught in time, or compliance is not securely maintained.

“Bankers are always looking for new ways to deepen relationships with prospective clients, but accessing the right information and insights to do so can be difficult, especially when they’re always on the go,” said Jujhar Singh, EVP and GM, Industries at Salesforce. “With Corporate and Investment Banking for Financial Services Cloud, we’re empowering customers with technology to manage these complexities, gain a full view of clients at every deal stage, and serve as the best possible advisors.”

Extending corporate investment banking through the Salesforce Partner Ecosystem

Salesforce has an extensive partner ecosystem that provides unique expertise and solutions for financial institutions globally. ISV partners such as S&P Global and Fenergo extend and complement the value of Financial Services Cloud. Additionally, global strategic alliance partner Deloitte Digital and consulting partners KPMG, Silverline and VASS are experts in corporate investment banking and are equipped to implement financial services solutions tailored for individual customers.

Over the last decade, Silverline has helped 40+ investment banks unlock the power of the Salesforce platform,” said Jill Harrison, Managing Director, Silverline. “We’ve had a front-row seat to watch how some of the most high performing teams in the world operate, and how technology can create a competitive edge that sets them apart from their peers. Silverline is thrilled to be named a launch partner and we look forward to helping even more investment banks leverage Corporate and Investment Banking for Financial Services Cloud to stay ahead of the curve.

About Financial Services Cloud

Built on the world’s #1 CRM solution, Salesforce Financial Services Cloud is transforming the client-advisor relationship. It empowers advisors to spend less time on administrative tasks and more time focusing on investors. Advisors can now build 1-to-1 relationships with clients and their households, and intelligently provide advice based on their goals and life events. Learn more about Salesforce Financial Services Cloud HERE.

Harness the power of your data with help from Silverline

If your investment banking firm needs help with operational strategy, planning for your portfolio integration initiatives, or building your data and security roadmap, Silverline is here to help. As the world continues to change, a few key trends are coming into focus that we’re seeing across the industry and from our clients. In our newest ebook, we walk through each of the top five investment banking trends for 2021 and beyond so your team can manage the next decade of deal-making. Click on the image below to learn:

• The top five trends facing investment bankers today
• How successful firms are meeting these challenges head-on
• Why now is the right time to invest in robust technological solutions to stay ahead of the curve