For decades, firms have hired executives and dealmakers based on the size and strength of their networks. The most influential executives bring books of contacts that number in the tens of thousands.
Combining CRM and ERM
However, a desire for more data and automation around Enterprise Relationship Management (ERM) processes has emerged.
An effective ERM program includes aggregating relationship data across the organization through technology platforms and automated processes to effectively identify high-potential prospects in the pipeline – tapping into an intangible asset to transform how organizations do business. Ready to learn more about building enterprise relationships with CRM and ERM technology? Silverline and Equilar have partnered to share this report with you.
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