Marketing Automation Solutions

MARKETING AUTOMATION EXPERTS

Helping marketers deliver the right message at the right time — across any platform.

Silverline offers unmatched expertise in implementing marketing automation technologies, and in enabling marketers to identify new customers, nurture relationships, automate content delivery, and maximize the use of key marketing channels to drive business results.

Certified Professionals

We deliver effective and efficient implementations, focusing on user adoption, to maximize your Salesforce, Pardot, and Marketing Cloud investments.

Industry and Integration Experts

Marketers today NEED to have robust marketing automation capabilities. Our experts take that further by streamlining business processes with multi-Cloud integrations.

Beyond Implementations

Silverline ensures the success of your marketing automation project by delivering end user training, change enablement, and other key capabilities that go beyond product configuration.

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Salesforce Marketing Cloud or Pardot … How do I pick? 2

Salesforce Marketing Cloud or Pardot … How do I pick?

Kathy Brown, one of our marketing automation experts, has been working with these tools for a little over 5 years. One question that comes up the most often is “what is the difference between Marketing Cloud and Pardot?” So Kathy took some time and wrote up some pointers on how to make an informed decision.

"I’ll start by saying, depending on who you talk to, some consultants prefer one tool over the other — personally, I don’t. I think that selecting a marketing tool has three factors: your marketing team, your marketing strategy, and then technology...."

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