Salesforce for Commercial Banking
Silverline leverages Salesforce to help you build a premier commercial banking experience.
In the commercial banking sector, many institutions suffer from siloed business operations and are missing key data and visibility across lines of business and products. This typically limits the ability for commercial bankers to manage relationships and effectively cross-sell and upsell clients.
With Salesforce for commercial banking, banks can unite disparate data to create a single client view, enabling bankers to use their time more effectively and deliver better experiences.
Key features of Salesforce for commercial banking
Improve collaboration across business lines, streamline processes, and improve the employee and client experience.
Relationship management
Gain full client visibility with access to relevant data from core systems. Track all interactions across business lines and improve collaboration.
Leverage householding to understand the entire relationship more quickly, including associated profiles, financials, current products, opportunities, and more in one place.
Pipeline management and analysis
Track leads and referrals, activities, and opportunities.
Analyze pipeline performance metrics, such as conversion rate, win probability, and opportunity whitespace, to identify patterns and trends and help associates focus on closing the right deals, increasing deal size and velocity.
Cross-sell and upsell
Understand your clients’ full relationships and products across different lines of business to identify whitespace and take action on cross-sell and up-sell opportunities.
Onboarding experience
Handle in-branch onboarding and digital onboarding to create a seamless experience for clients and prospects across deposit account opening, lending, treasury management, and more.
Remove friction by only asking for items once and making it easy to share information across teams.
Marketing automation
Create automated journeys for lead nurturing, onboarding, campaigns, and business line/product-specific initiatives.
Personalize campaigns and leverage multichannel communications through web, mail, phone and SMS.
Improve client service
Empower agents to easily access relevant data and documents, provide assistance quickly, and automate the logging of interactions.
Enable self-service to reduce call volume and facilitate white-glove service through automation.
Data management and analytics
Standardize reporting of KPIs and discover new insights into clients and buying practices using AI. Understand customer health, products, share-of-wallet, and take curated next-best-actions.
Use NPS and CSAT scores to review client sentiment over time and build lasting client relationships.
Regulatory and compliance
Leverage Salesforce to keep up with escalating regulatory and compliance requirements by centralizing client data and tracking changes and SLAs through detailed reporting and dashboards.
Connect to the core and more.
To build a 360-degree view of clients and leverage Salesforce as effectively as possible, it’s important for your associates to have access to relevant information, such as financial accounts, recent transactions, and more.
Silverline supports and has experience integrating common core banking platforms from vendors such as Jack Henry, FIS, and Fiserv. We also can help connect Salesforce with loan origination systems and ancillary tools. Beyond integrating data, we’ll help you surface data points in an easily accessible way through user interfaces personalized for each role.
Driving More Value from Five Star Bank’s FSC Platform
Five Star Bank uses Salesforce Financial Services Cloud across its enterprise, including Retail, Contact Center, Commercial, Wealth, Residential Lending, and Insurance business units. Another partner had implemented FSC for them, but it had been overly customized, resulting in poor user adoption.
Silverline helped Five Star Bank improve its existing platform, managing the process for customer complaints, creating cross-sell opportunities, implementing a referral management process, and more.
“Silverline has been substantially more knowledgeable than the previous implementation partner. They have brought immense banking knowledge and have been able to bring great recommendations in this implementation,” said Taylor Veenema, Director of Corporate Strategy at Five Star Bank.
Read the story.
Banking & Lending Decoded Series: Salesforce Treasury Management
Learn how Salesforce Financial Services Cloud can help you optimize your commercial and treasury process, improve the sales process, and help with portfolio management.
Watch the webinar.
Why choose Silverline?
Silverline is a top Salesforce partner with over a decade of experience serving banks, credit unions, and other financial institutions. Our consultants specialize in these verticals, and many come with first-hand experience working at banks.
In addition to our industry expertise, we also bring our technological expertise from over a thousand implementations on the Salesforce platform. With our cross-cloud expertise, as well as our knowledge regarding the broader banking technology landscape, we’ll help recommend and design solutions that best fit your needs.
