In volatile markets, banks and financial institutions usually turn to cost reduction as a first course of action. Marketing is often viewed as an area that can function with a reduced budget, but this isn’t the best course of action.

Most banks still have lofty growth goals, and reducing marketing spending can make these goals hard to hit. Marketing helps banks attract new customers, cultivate those relationships, and retain their business over time.

Marketers are also able to act fast to help achieve short-term goals by leveraging marketing automation. Bank marketers are using Salesforce Marketing Cloud to ensure every moment in a customer’s relationship counts.

This resource outlines how Marketing Cloud can help you:

• Grow deposits in a volatile economy
• Overcome slowing loan growth
• Maximize the value of a preference center
• Orchestrate customer journeys
• Mitigate bank fraud