Music
How Salesforce Helps Music Companies Innovate and Grow
Reading time: 4 minutes
While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year. According to IFPI’s Global Music Report, global recorded music revenues increased by 10.2% in 2023 and total trade revenues reached $28.6 billion,...
Healthcare
How Salesforce Overcomes the Google Analytics HIPAA Hurdle
Reading time: 3 minutes
In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with the 1996 law concerning third-party trackers. These technologies, such as Google Analytics or Meta Pixel, collect data on how users interact...