Marketing Cloud
Data Strategy in a Post-Cookies World: An Unexpected Turn
Reading time: 2 minutes
In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer plans to eliminate third-party tracking cookies from its Chrome web browser. Instead, they’re introducing a new approach that puts...
Marketing Cloud
Salesforce Announces Marketing Cloud Growth to Empower SMBs
Reading time: 3 minutes
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud built on the Einstein 1 platform, enabling marketers to reach customers faster with trusted data and AI. “Marketers...
Provider
Personalization in Healthcare: 6 Keys To Successful Patient Experiences
Reading time: 4 minutes
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving marketing, IT, and clinical teams. These teams should work together to define use cases that align with patient-centric objectives and healthcare goals. Let’s look at a few...
Healthcare
Personalization in Healthcare: Patient Experience Use Cases
Reading time: 3 minutes
Patient experiences play a pivotal role in healthcare, as they have a profound impact on patient engagement, satisfaction, and loyalty. In today’s digital age, patients expect interactions with healthcare providers to be tailored to their unique needs and preferences, and personalized experiences are crucial to building trust, improving outcomes, and driving patient satisfaction. Marketing Cloud...
Salesforce Platform
7 Salesforce Data Cloud Best Practices
Reading time: 4 minutes
Let’s pretend we’re a contestant on Jeopardy!, and the answer is: This software company was Data Cloud customer zero, giving it access to 1.2 billion customer records. The question: What is Salesforce? Before becoming the fastest-growing home-grown product in Salesforce history, Data Cloud was used internally to create one unified profile of Salesforce customers from...
Marketing Cloud
6 Steps to a Successful Marketing Cloud Personalization Implementation
Reading time: 7 minutes
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and offers. They realize the benefits that personalization brings, like more engagement and loyalty to their company, by using Salesforce Marketing Cloud. Marketing Cloud...
Marketing Cloud
Pardot vs. Marketing Cloud: Which Solution is Right for You?
Reading time: 4 minutes
In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users everywhere. However, we propose a fresh perspective where everyone can emerge as a winner by selecting...
Marketing Cloud
What is Salesforce Marketing Cloud Personalization?
Reading time: 3 minutes
Today, we experience personalization in many areas of our lives, from customizing furniture fabrics to adding heated seats to a new car. So why shouldn’t your marketing messages also be tailored to customer preferences? Personalization makes us feel acknowledged and understood by treating each customer as a unique individual. It strengthens the customer-company relationship, as...
Marketing Cloud
Salesforce Data Cloud: 7 Frequently Asked Questions
Reading time: 6 minutes
According to the MuleSoft 2023 Connectivity Benchmark Report, more than two-thirds (69%) of organizations say they’re ahead of anticipated progress on their digital transformation projects. Yet IT teams continue to face several technology and process challenges that are preventing progress. At the top of that challenge list is integrating siloed apps and data (36%), making...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
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