Help & Training
Salesforce Pardot or Marketing Cloud … How do I pick?
Reading time: 4 minutes
I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll...
Help & Training
Tips on How to Prepare for the Marketing Cloud Email Specialist Exam
Reading time: 3 minutes
I have been working with Marketing Cloud (aka ExactTarget) for about 5 years and decided it was finally time to take my Marketing Cloud Email Specialist exam, but had no idea where to start. While Salesforce provides great materials for those who choose to take the exam, most people find that combining those materials with...