Silverline’s recent webinar “Stop Chasing the Customer: Building Relationships with a Unified Digital Platform” took viewers through Salesforce’s Financial Services Cloud (FSC) to share how this solution provides banks and credit unions with proven best practices for:
- Customer and member relationship management capabilities including campaign management, customer segmentation and householding.
- Seamless cross-sell intelligence with leads and referral.
- A system of engagement to support internal sales management processes for pipeline tracking.
- Actionable data with measurable outcomes that provide insights that have historically eluded banks due to numerous disparate systems.
Joining us on the webinar, Paducah Bank told their story about how they were able to grow their customer base and wallet share by better understanding their customers and prospects with Financial Services Cloud.
Watch the webinar below and contact us to learn how Financial Services Cloud can revolutionize your customer relationships.