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Helping Project Sunshine Connect and Do More with Donors and Volunteers

Client News

Project Sunshine’s goal is to help bring pediatric patients and their families a sense of joy and normalcy during hospital stays or extended waits by delivering interactive kits put together by volunteers. At Silverline, we’ve made giving back a fundamental part of our Silverline Cares initiative by partnering with Project Sunshine. But we’ve also worked with Project Sunshine to help them improve methods of tracking and managing donor and volunteer information and activities in Salesforce.

Enabling connected data and targeted communications with donors and volunteers

Project Sunshine had been using an NPSP Enterprise edition of Salesforce Sales and Service Clouds to track volunteer information and program activities. But their team needed greater optionality, personalization, and a 360-degree view — in the form of personalized pages for donors and volunteers, marketing automation, targeted campaigns, and more.

Hear from Project Sunshine’s Executive Director and Director of Corporate Partnerships, Whitney Namm Pollack and Katy Kienitz, respectively, about the journey from disparate data to extensive, company-wide automation that makes connecting with donors and volunteers easier than ever.

Wherever you are on your digital transformation, find out how Silverline can help.

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