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The ROI on Clean Data… and the Right Data Management Solution

By 10.09.19 Shot of a programmer working on a computer code at night
Reading time: 2 minutes

Dirty data has no place in any database. Incomplete, old, or duplicate records create inefficiency, a decline in productivity, and ultimately negatively affect ROI. But achieving and maintaining high-quality data requires careful planning, a robust process, and a good tool. 

Salesforce’s Duplicate Management is one step forward in preventing your CRM from accumulating duplicate records. Unfortunately, more often than not, Salesforce Orgs have data clutter, due to lack of planning during large-scale data migrations, not having validation and duplicate prevention rules from early on, or from bad record creation practices. Salesforce’s Duplicate Management is not designed for mass merging duplicates, finding incomplete records, and enriching them with correct and complete data.

Deriving greater value from your data — and your CRM solution at large

This is where RingLead, a market leader in end-to-end data management, comes into play. With RingLead’s Cleanse, Prevent and Enrich solutions, customers can enhance the quality of their CRM data and can transform the CRM from a cluttered data repository to a platform with valuable information.

Silverline’s partnership with RingLead is especially exciting and timely for us, as our organization’s client portfolio is growing and our clients are requiring further assistance in their journey to Salesforce and digital transformation. Having reliable data is a big part of this journey for our clients, and having the right partner — who we can collaborate with, and who shares the same vision — is important for Silverline.

A premier end-to-end data management solution

From the product perspective, we were looking for a data quality platform that not only helps with deduping the data, but can also be used as a true data quality solution. RingLead checked all the boxes for us in terms of having a product that can support data deduplication, data standardization, and data enrichment.

What’s most exciting about the RingLead partnership is that we are now able to recommend a robust cloud-based solution that will allow our clients to easily deduplicate and cleanse their data in Salesforce. The user interface makes it very easy to create solutions and use them to effortlessly clean up data. We have started using RingLead in our internal Salesforce instance and continue to discover the capabilities that make it a premier data quality tool.

Whether the client already has data within Salesforce or elsewhere, Silverline can help improve the quality of the client’s data with our proven best practices. Silverline’s data quality strategies not only help clients clean their dirty data, but also to help keep it clean going forward. Today, being able to count on partners like RingLead is part of what continues to make Silverline an excellent Salesforce partner to organizations at every point in their transformation journey.

No matter where you are in your Salesforce journey, we can help you find your way forward.

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