Physician Relationship Management
Focusing on physician relationships and provider network management keeps your patients within your healthcare system.
Focusing on physician relationships and provider network management keeps your patients within your healthcare system.
While many hospital systems focus on patient acquisition, they often forget that patient retention also matters to their bottom line.
Gaps in care, care coordination, and patient engagement mean physician relationship management should be at the forefront of any digital transformation initiative. It is the foundation that allows you to effectively navigate patients within your health system.
Creating and defining your provider network is a critical first step in patient engagement and navigation within your healthcare system. Whether you’re building a new clinically integrated network (CIN) for payer contracting, standing up a new accountable care organization (ACO), or managing referrals from primary care to specialty care and services within your healthcare system, provider network management can do it all.
Increase physician relationship management with provider profiles that include services, procedures, and visibility to all the locations with directions, parking instructions, and public transportation routes.
Manage provider scheduling availability, rules or restrictions, and patient acceptance criteria at the provider, clinic, or insurance level as well as up to date notifications on provider availability.
Tracking the HR, IT, telecom, real estate, legal, credentialing, and other processes in Salesforce allows each department to collaborate while introducing the provider to the new network and the network to the new provider.
Effectively communicate, collaborate, and track physician relationships. Gather the latest provider and clinic demographics, automate in-network communications, and share referral status.
Unlock the ability for centralized referral management staff to oversee both provider-driven and patient-driven referral processes to ensure efficient and effective management of the referral lifecycle.
Track provider participation in your individual ACO’s, risk-based programs, and value-based programs and manage contract requirements, compliance, and milestones.
Salesforce Health Cloud enables the physician relationship journey. Physician relationship management capabilities in Health Cloud support the growth of quality relationships, connect patients to the right care, and allow for easier management of provider networks.

Whether it’s checking if a provider is in-network for members or determining cost, payers also rely on accurate provider information. Ensuring members receive appropriate treatment at the right cost and managing their network is an important step to member satisfaction.
