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Silverline’s Angie Lingk discusses how to maximize the impact of the sales organization for customers, partners, and internal constituents through alignment of sales strategy with the broader organization and the design and implementation of the processes, people, and tools required to support it.

Angie and JP dive into the changing dialogue around data usage, why we’ve only scratched the surface with Salesforce analytics, and ways to enforce Salesforce adoption by building credibility and showing what is possible. 

Episode 4 Highlights

7:02
How Salesforce has pivoted from sales service functional capabilities to addressing verticals with industry specific Clouds

13:17
How Einstein reports and dashboards help control data and let you make good data decisions even with unpredictability

16:17
Using Salesforce to build momentum and show value quickly from a sales operations perspective

Hosts and Guests

  • JP Owens

    Managing Director, Banking and Lending, Silverline

    JP Owens partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.

  • Angie Lingk

    Senior Vice President and GM, Media and Entertainment

    Angie Lingk is responsible for driving strategy and revenue growth across Silverline’s Media and Entertainment practice while also ensuring solutions for our clients are value led and results focused. Angie has spent the last two decades working with clients to develop their long-term digital transformation across a variety of industries. She is passionate about identifying new ways to leverage Salesforce and related technologies to drive growth and measure ROI. Angie previously served as Silverline’s SVP, Revenue Operations.

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