There’s no shortage of a-ha moments in this week’s conversation with Trailblazer, podcaster, and award-winning entrepreneur Heather Black, founder and CEO of Supermums. Heather shares how she discovered that designing systems is a science upon itself through her and her team’s work of training over 200 parents a year in Salesforce administration, consultancy, and Marketing Cloud capabilities. Elliott and JP discuss the importance of setting the right expectations for end users, and the gang compare thoughts on getting the feel for an organization’s culture and how that impacts their approaches to transformation.
Hosts and Guests
JP Owens
Managing Director, Banking and Lending, Silverline
JP Owens partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.
Elliott Spence
Solution Architect, Silverline
Elliott Spence is a Solution Architect at Silverline with eight years of experience designing and implementing Salesforce Solutions. Prior to Silverline, Elliott was a Senior Digital Product manager with First Financial Bank, where he grew the Salesforce practice to over 1,600 users and led the Salesforce implementations to Marketing, Customer Service, Retail Bank, and Mortgage.
Heather Black
Founder and CEO, Supermums
After becoming an accidental Salesforce admin for her non-profit and upskilling as a Salesforce Consultant to help other non-profits implement a CRM, Heather Black realized her career path could work for other mothers and launched Supermums to bring more women into the sector. As a consultant, she has overseen over 700 Salesforce projects and now enjoys upskilling talent in Salesforce consultancy and coaching skills.
