Why start from scratch when you can learn from an already solved, complicated CRM challenge to transfer to your own patient support program? Hear how Silverline created a portal that allowed doctors and nurses to register their cancer patients for therapy treatment and follow the chain of custody along as the genetic materials were re-engineered. Learn how this customized approach translates through to Salesforce use cases within Health and Life Sciences sub industries. Silverline experts will dive deep into the specifics of migrating gene therapy tracking capabilities and HCP engagement into other challenging builds, such as top tier patient support programs that create a seamless customer experience for patients and providers alike.

Panelists:

• Ken Jacobson, Delivery Director at Silverline
• Matt Gretczko, Senior VP and GM, Healthcare at Silverine
• Michael Knapp, Director, Life Sciences at Silverline