Over the last five years, the media industry has experienced exponential growth driven by the digital transformation of ad sales. But digital ad sales teams have often failed to keep up with this transformation, often still using manual processes to manage customer relationships and inventory. The good news? With new technologies, digital ad sales teams can streamline business processes, improve workflow integrations, and create a single view of the customer.
Hear how digital sales organizations can succeed in this new landscape from Christopher Dean, Salesforce’s media industry leader, and Jonathon Millman, managing director for media and entertainment at Silverline. In addition Vox Media will discuss the state of its sales transformation. You’ll find out:
- The common pain points preventing digital ads sales automation
- How to avoid pitfalls and chart your course to digital ad sales transformation
- Vox Media’s journey to empower its media sales team