Hear directly from Axcess Financial and their Senior Director of Growth Optimization, Scott Dalton on how they are using Marketing Cloud and FSC to leverage a multimedia approach to marketing. We discuss their journey on the Salesforce platform and discuss the benefits and scale it has provided their team, including how a multi-touch marketing approach generated a 3X lift in their originations.

Panelists:

• JP Owens, Director of Banking & Lending, Silverline
• Sarah Katz, Regional Vice President, Marketing Cloud – Financial Services, Salesforce
• Scott Dalton, Senior Director of Growth Optimization, Axcess Financial