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WFH Series: Axcess Financial Sees 3x Lift in Originations with Marketing Cloud and FSC

Hear directly from Axcess Financial and their Senior Director of Growth Optimization, Scott Dalton on how they are using Marketing Cloud and FSC to leverage a multimedia approach to marketing. We discuss their journey on the Salesforce platform and discuss the benefits and scale it has provided their team, including how a multi-touch marketing approach generated a 3X lift in their originations.


  • JP Owens, Director of Banking & Lending, Silverline
  • Sarah Katz, Regional Vice President, Marketing Cloud – Financial Services, Salesforce
  • Scott Dalton, Senior Director of Growth Optimization, Axcess Financial



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