The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Author: Brad Shapiro

Customer Journey Orchestration for the Retail Bank of the Future

Financial Services

As a Solution Architect, my greatest reward comes from enabling clients with the tools and strategies needed to engage audiences in an increasingly connected marketplace. Journey orchestration is at the forefront of audience engagement, and Silverline is shaping the future of connected consumer data points with Salesforce Financial Services Cloud and marketing automation tools. Standing in the midst of the 4th Industrial Revolution, traditional banks are still carrying the weight of siloed legacy systems. By…
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